The Best of the 2017 State of Email Survey Research Series

More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports.

The Top 5 Opportunities for Improving Your Email Creative: Webinar Recording + Q&A

In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report. But we don’t just give you the insights, we share practical how-to advice to help you execute on each opportunity at your brand.

20 Things Successful Email Marketing Programs Do

20 Things Successful Email Marketing Programs Do

It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…

2017 State of Email Creative

2017 State of Email Creative: How Marketers Go from Inspiration to Email Design to Landing Page

Email creative has its own unique constraints and opportunities that marketers must master to make the most of the channel. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration and creating email brand guidelines to the popularity of various design elements and redesign schedules.

animated GIFs in email

A Guide to Animated GIFs in Email

Email marketers are always looking for that extra something to draw attention to their campaigns. A common and simple way is found with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.

Email Design Podcast #74: Litmus Community Q&A Rapid Fire

In the 74th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on images inheriting its parent container width in Outlook, background image support in the Android native mail app, forcing Gmail App to be the width of the full viewport, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

Email Design Podcast #71: Animated GIF Support in Windows 10 Mail and Faking Video in Email with CSS Animated Sprites

In the 71st episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez announce the support of animated GIFs in Windows 10 Mail, the resolution of image gaps bug in Outlook.com and Office 365, faking video in email with CSS animated sprites, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.