With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
Email marketers are always looking for that extra something to draw attention to their campaigns. Recently, they seem to have found it with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.
Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.
When companies add personality and life into their emails, subscribers are able to see that there are actual people behind the brand they are interacting with. Furthermore, it helps foster relationships between subscriber and brand. And, isn’t that exactly what companies aim to do when sending email — build relationships with their subscribers in order […]
Call it the blizzard of 2013, the first Nor’easter of the season, or winter storm Nemo. Whatever it was hit pretty hard here in Boston. The effects of the storm have included a driving ban, a parking ban, our public transit system being shuttered, power outages, two feet of snow, flooding, and even a couple […]
When Ryan Brandle, Senior Interactive Designer at Craftsy, submitted this email to be featured in our inspiration series, I was really impressed with its infographic-like design & subtle animated GIF! It’s a visually appealing email and compliments the Craftsy brand. Let’s take a look: OBJECTIVE: CREATIVE SEGMENTATION AND COMMUNICATION Before we analyze the design aspects […]
In case you haven’t noticed, we’ve upped the ante on our “inspiration” series recently. Since we can’t seem to stop talking about email (are you complaining?) we thought you’d enjoy this round-up of some of the trends we’ve seen while doing our 25 days of inspiration this month. TREND #1: RESPONSIVE DESIGNS Overall, we’re seeing […]
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 15: QUALTRICS It’s really nice when a company sends an email to their subscribers just saying “thanks,” or wishing them well, rather than always sending promotional & transactional emails. It’s especially nice when a company does that AND makes a donation on their customers behalf! How awesome is […]
“25 Days of Inspirational Emails” — Day 1: Kenneth Cole What better way is there to start off the “25 Days of Inspirational Emails” than with a fantastic holiday-themed animated GIF? This email from Kenneth Cole has an animated GIF that really caught my eye — it’s not only a great animation, but it’s so […]