Email marketers are always looking for that extra something to draw attention to their campaigns. A common and simple way is found with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.
In the 74th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on images inheriting its parent container width in Outlook, background image support in the Android native mail app, forcing Gmail App to be the width of the full viewport, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email Design Podcast #71: Animated GIF Support in Windows 10 Mail and Faking Video in Email with CSS Animated Sprites
In the 71st episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez announce the support of animated GIFs in Windows 10 Mail, the resolution of image gaps bug in Outlook.com and Office 365, faking video in email with CSS animated sprites, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
We all know that one of the key limitations to Outlook rendering has been a lack of animated GIF support. That all starts to change today. We are excited to officially announce that the latest available update of Windows 10 Mail now has support for animated GIFs!
In this webinar, we share the most interesting and actionable insights from our 2016 State of Email research series, which was based on a survey of more than 900 marketers. The advice covers email design, production, mistakes, agencies, and industry salaries.
Email and video are two of the most engaging ways to interact with your audience. Put them together and that’s where the real magic happens. We joined Wistia for a webinar on the power of video and email, discussing best practices for designing great video campaigns in your email, without losing functionality. Check out the slides, recording, and a Q&A.
With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.
When companies add personality and life into their emails, subscribers are able to see that there are actual people behind the brand they are interacting with. Furthermore, it helps foster relationships between subscriber and brand. And, isn’t that exactly what companies aim to do when sending email — build relationships with their subscribers in order […]