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A Guide to Animated GIFs in Email

Email marketers are always looking for that extra something to draw attention to their campaigns. Recently, they seem to have found it with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.

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A Guide to Rendering Differences in Microsoft Outlook Clients

Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.

BirchBox Does April Fools’ Day with Style (and an Animated GIF!)

When companies add personality and life into their emails, subscribers are able to see that there are actual people behind the brand they are interacting with. Furthermore, it helps foster relationships between subscriber and brand. And, isn’t that exactly what companies aim to do when sending email — build relationships with their subscribers in order […]

Winter Storm Nemo: Newsjacking & Ad-Hoc Email Templates

Call it the blizzard of 2013, the first Nor’easter of the season, or winter storm Nemo. Whatever it was hit pretty hard here in Boston. The effects of the storm have included a driving ban, a parking ban, our public transit system being shuttered, power outages, two feet of snow, flooding, and even a couple […]

Craftsy Inspires With S-Curve Design + Subtle Animated GIF

When Ryan Brandle, Senior Interactive Designer at Craftsy, submitted this email to be featured in our inspiration series, I was really impressed with its infographic-like design & subtle animated GIF! It’s a visually appealing email and compliments the Craftsy brand. Let’s take a look: OBJECTIVE: CREATIVE SEGMENTATION AND COMMUNICATION Before we analyze the design aspects […]

Qualtrics Inspires With Thoughtful Content & Fun Imagery

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 15: QUALTRICS It’s really nice when a company sends an email to their subscribers just saying “thanks,” or wishing them well, rather than always sending promotional & transactional emails. It’s especially nice when a company does that AND makes a donation on their customers behalf! How awesome is […]

25 Days of Inspirational Emails

A few months ago, we started an email inspiration series here at Litmus and we’ve received lots of positive feedback about it. As a special holiday treat to our loyal blog followers, we’re going to vamp up this series for the holiday season and do an inspiration post a day for 25 days — yes, […]