Mobile Gmail apps for both Android and iOS download images automatically and serve them via Google’s caching service. As users update to the new mobile Gmail apps, we’re seeing image caching affect mobile open rates, specifically opens made with the Gmail app on Android. As Gmail open rates rise, there has been a corresponding drop in Android opens. Since January, Android opens have dropped 34%—now representing 8% of opens.
February market share saw continued changes to mobile and webmail stats as Gmail continues to upset previous trends. Mobile opens decreased from 49% to 48%—a position that they haven’t seen since October.
Predicting how emails will render on smartphones and tablets can get complicated because there are so many factors involved. Differences between device manufacturers, operating systems, screen sizes and email applications can all impact how your email will render on a mobile device. Just in case desktop and webmail rendering weren’t already giving you enough trouble (we’re looking at you, Outlook), the popularity of mobile has only added fuel to the fire.
Litmus offers testing for a wide variety of native email clients on mobile devices, including Android, BlackBerry, iPhone, iPad, Symbian and Windows Phone. However, many users prefer to read their email in a third-party app or via webmail in a mobile browser. While these choices are great for smartphone users, it can offer quite the headache for email designers. Today, we’re excited to announce a new addition to that list: the Android Gmail app.
Six months after Gmail’s tabbed inbox was announced, opens have continued to decline. The effect of this decrease was seen in our top ten for October, as Gmail moved down a notch to the #9 spot in the top ten. Overall, Gmail opens are down a full percentage point since May, or a 27% change.
Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on mobile. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates.
Can’t get enough of mobile? Yeah, neither can we. While we already offer testing on numerous mobile devices, including Android, Blackberry, iPhone, iPad, Symbian, and Windows Phone 7.5 (full list here), we realized that there was a mobile niche that we were missing—mobile webmails. Not all mobile users use the native mail application on their […]
As more mobile devices are introduced into the marketplace, the number of screen sizes we need to consider when designing email is exploding. This superabundance of screen sizes directly impacts the design and planning process—affecting how you determine breakpoints in media queries, lay out your design and use responsive design techniques. To make matters more […]
January’s market share stats saw the top 4 spots unchanged with iOS and Outlook maintaining their leads. However, we did see Android rise another notch, landing in the #5 spot. Android’s jump was curious, given that it’s market share has held steady right around 7% for the last several months. Looking closer, the change in […]
In last month’s market share video, we predicted that mobile opens would continue to increase throughout the 2012 holiday season. That prediction proved true: we saw mobile opens increase from 41% in November to 43% in December. Overall, that’s a 138% increase in the last 18 months, and a 48% increase in 2012. Other notable […]