Testing and troubleshooting are critical steps for every marketer sending high-quality email campaigns. However, it’s also incredibly time-consuming. That’s why Litmus created products that help you and your team streamline the testing process and send better email in less time. Here’s how.
We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.
In this webinar, we share the most interesting and actionable insights from our 2016 State of Email research series, which was based on a survey of more than 900 marketers. The advice covers email design, production, mistakes, agencies, and industry salaries.
A commonly accepted best practice in the email world is the inclusion of alt attributes (frequently known as an “ALT tag” or “ALT text,” which is shorthand for alternative text) for images. Why it’s important to remember this detail to best optimize your email >>
As we look back on 2015, we’re putting together lists of all the email amazingness that has occurred over the past year. To celebrate, for the next 10 work days, we’ll be posting 10 top 10 posts summing up those happenings. Since we’re launching these lists on the blog, we found it fitting to have the first post in the series focus on the top Litmus blog posts in 2015. We hope that some of these resources might help as you reflect on 2015 and set goals for 2016.
Using email to its full advantage is all about providing your customers with best possible experience. If they’re happy with the emails they’re receiving, then you’ll reap the benefits (which hopefully includes lots of sales). From the email signup, to the email itself, to the landing page—and everything in between—optimizing for every step of the subscriber experience is key to email marketing success.
When it came to launching ticket sales for The Email Design Conference, we opted to combine advanced email hacks with some fun by hiding five “golden tickets” within the email. Each ticket was hidden using a unique email hack and the first subscriber to find a specific ticket and tweet about it (using the #TEDC15 hashtag and including a screenshot) won a free ticket to the conference of their choice: Boston or London. Check out how we did it!
With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.
In the ninth episode of The Email Design Podcast, your intrepid hosts talk about how responsive emails and testing affect clicks, Microsoft’s surprisingly good new email client, and the first Community Contest.
We recently held our first Community Contest, challenging members to show off creative uses of ALT text. See what the winners came up with in this quick recap.