In the ninth episode of The Email Design Podcast, your intrepid hosts talk about how responsive emails and testing affect clicks, Microsoft’s surprisingly good new email client, and the first Community Contest.
We recently held our first Community Contest, challenging members to show off creative uses of ALT text. See what the winners came up with in this quick recap.
One of the largest problems that email campaigns face is image blocking. Considering that 43% of Gmail users read email without turning images on, it’s more important than ever to make sure your emails are legible and actionable, especially when images can’t be seen.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.
Calls-to-action are every email marketer’s best friend. They are how we entice subscribers out of the inbox and onto a landing page. This guide goes over some best practices for designing and implementing calls-to-action in a friendly, engaging, and reliable way.
Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.
While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.
My original mobile compatibility post offered up a one-stop shop for knowing what was supported where in each of the major mobile operating systems. Two years later, mobile email is still as confusing and popular as ever, meaning an update is in order! While nearly every major mobile operating system has great support for HTML and […]
When it comes to mobile optimization, it’s important to optimize the entire subscriber journey: if an email is mobile-friendly, but the landing page is hard to interact with (or vice-versa), then subscribers are likely to be turned off. As Matthew Kelleher from RedEye explains, “Not much point in optimising email if you don’t have a […]