Calls-to-action are every email marketer’s best friend. They are how we entice subscribers out of the inbox and onto a landing page. This guide goes over some best practices for designing and implementing calls-to-action in a friendly, engaging, and reliable way.
Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.
While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.
My original mobile compatibility post offered up a one-stop shop for knowing what was supported where in each of the major mobile operating systems. Two years later, mobile email is still as confusing and popular as ever, meaning an update is in order! While nearly every major mobile operating system has great support for HTML and […]
When it comes to mobile optimization, it’s important to optimize the entire subscriber journey: if an email is mobile-friendly, but the landing page is hard to interact with (or vice-versa), then subscribers are likely to be turned off. As Matthew Kelleher from RedEye explains, “Not much point in optimising email if you don’t have a […]
We are (obviously) big advocates of testing your emails before the final send. Proofreading, checking links, and verifying how your email renders across all of the major email clients are just three crucial steps in the QA process. Not only can an error-ridden email result in unsubscribes, but it can affect your reputation as well. […]
With numerous different mobile strategies to choose from — fluid layouts, scalable, responsive and more — it’s hard to choose the right option for you. When Deckers, a footwear manufacturer with several brands, realized that between 35% and 65% of their subscribers were opening their emails on mobile devices, they knew that had to start thinking […]
When Ryan Brandle, Senior Interactive Designer at Craftsy, submitted this email to be featured in our inspiration series, I was really impressed with its infographic-like design & subtle animated GIF! It’s a visually appealing email and compliments the Craftsy brand. Let’s take a look: OBJECTIVE: CREATIVE SEGMENTATION AND COMMUNICATION Before we analyze the design aspects […]
Justine recently received an email from Slingshot SEO and was so intrigued by its personalization and relevancy that she not only forwarded it to me, but she also reached out to Slingshot SEO to learn more about their email campaign. Between the email itself and Slingshot’s strategy, this is definitely inspiration-worthy! BEHIND THE SCENES: STRATEGY […]
When I saw Jack Spade’s email I was majorly impressed — it had one of the biggest animated GIFs in an email that I’ve ever seen! It immediately caught my attention & I watched the entire GIF play through, over and over again. The Animated GIF in Action The animated GIF in Jack Spade’s email […]