One of the largest problems that email campaigns face is image blocking. Usually, due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to emails that lack the ability to immediately communicate and make an impact, or even looking broken. As a result, it’s extremely important to optimize your emails for images-off viewing.
It only takes a few small steps to make your emails more accessible for all of your subscribers. In this post, we’ll discuss what those steps are and how they can make email better for everyone.