In the 54th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with email campaign manager Courtney Fantinato to discuss what email design and marketing is like in an agency and the challenges of educating clients about email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
With so many nuances that go into building and setting up emails for your clients, any shortcuts or ways to make the production process more efficient can make a big difference. In this post, we walk through six ways your team can save time, budget, and headaches when creating emails.
As an agency who provides email services, it’s key for your team to use the most efficient processes and tools, ensuring the production process goes smoothly from start to finish. We hosted a webinar with guest panelists from the top, industry-leading agencies to talk more about the tools and processes they use to effectively build email for their clients.
Beyond demonstrating the important role that email agencies play in our industry, our 2016 State of Email Agencies infographic highlights how their email production process differs from that of brand marketers.
Many companies have guidelines or legal parameters around sensitive data and content. We cover actionable tips to ensure you’re not only meeting your client’s marketing goals, but also their specific privacy guidelines.
“It’s ok, we have good open and click through rates.” While helpful, these two metrics rarely give a well-rounded portrait of how subscribers are interacting with their emails (and if they are actually engaged at all!). As part of Digital Agency Day, we hosted a live webinar that covered the “other metrics” that your team should be looking at to optimize emails for your clients. Didn’t have a chance to make it to the webinar? No worries! We recorded the whole thing.
A client asks you to create or redesign their email marketing campaigns—where do you start? Don’t fret! Here are 9 ways you can ensure your team delivers a quality campaign that engages your client’s subscribers. And, more importantly, these tips set you up as a force to be reckoned with in the world of email creation services, and positioning your team as a true “full service agency.”
We’re thrilled to announce the launch of the Partner Resource Center—the perfect place to find frequently asked questions, API documentation, co-marketing guidelines, and more. You’ll also find a sampling of our current partners, testimonials, and opportunities for partners to showcase their great work in the industry! Created with Unlimited, agency, and API customers in mind, these resources support collaboration and innovation in the email industry.