Insufficient resourcing and staffing on email teams is a major, persistent problem in marketing departments. The failure to address what is clearly a common problem may be because of several misconceptions and blocking issues. Let’s address some frequent ones…
Email marketing is a team sport. Based on Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, this presentation looks at the three email team components—internal team member, external team members, and business stakeholders. It also examines how email team sizes may change during 2018. See how your own email marketing team compares.
Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. However, when it comes to email marketing spending, the integration of email with other channels is tops.
How can email agencies help their clients with their deliverability problems? We sat down with Derek Harding, CTO at Trendline Interactive, to chat about how his agency tackles clients’ deliverability challenges—and to hear his tips on how agencies can train their clients on this tricky subject.
With so many nuances that go into building and setting up emails for your clients, any shortcuts or ways to make the production process more efficient can make a big difference. In this post, we walk through six ways your team can save time, budget, and headaches when creating emails.
As an agency who provides email services, it’s key for your team to use the most efficient processes and tools, ensuring the production process goes smoothly from start to finish. We hosted a webinar with guest panelists from the top, industry-leading agencies to talk more about the tools and processes they use to effectively build email for their clients.
Beyond demonstrating the important role that email agencies play in our industry, our 2016 State of Email Agencies infographic highlights how their email production process differs from that of brand marketers.
Many companies have guidelines or legal parameters around sensitive data and content. We cover actionable tips to ensure you’re not only meeting your client’s marketing goals, but also their specific privacy guidelines.
We’re thrilled to announce the launch of the Partner Resource Center—the perfect place to find frequently asked questions, API documentation, co-marketing guidelines, and more. You’ll also find a sampling of our current partners, testimonials, and opportunities for partners to showcase their great work in the industry! Created with Unlimited, agency, and API customers in mind, these resources support collaboration and innovation in the email industry.