The definition of a conversion has become more than a little hazy. We turn to five experts to bring some clarity to the issue and to help you avoid conversion inflation.
We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our “Email Marketing in 2020” report, which touches on everything from personalization and automation to inbox functionality and privacy. Watch the webinar recording and read our answers to the questions we didn’t have time to tackle during the webinar.
Matt Laudato, Senior Manager of Big Data Analytics at Constant Contact, talks about what he and his team have learned using Big Data and how marketers can uncover insights in their own data.
Vicky Ge, Amazon.com’s Marketing Manager for Trade Books, explains how marketers can best approach measuring success across their various audiences while recognizing that customer “value” will different across those different groups.
In our data-flooded industry, there are lots of opportunities to go astray with “success metrics.” Phoenix Direct Email Marketing Manager Holly Wright, who has seen some of their clients struggle with metrics, offers advice on gauging success of your overall email marketing program and of your A/B tests.
If you are anything like us, you are swimming in a sea of data. As marketers and designers, you are forever surrounded by data points, charts, graphs, and visualizations. But, which of these stats matter? Guest blogger Jesse Littlewood discusses the difference between vanity and actionable metrics—and what data is most valuable to focus on.