The definition of a conversion has become more than a little hazy. We turn to five experts to bring some clarity to the issue and to help you avoid conversion inflation.
Matt Laudato, Senior Manager of Big Data Analytics at Constant Contact, talks about what he and his team have learned using Big Data and how marketers can uncover insights in their own data.
In our data-flooded industry, there are lots of opportunities to go astray with “success metrics.” Phoenix Direct Email Marketing Manager Holly Wright, who has seen some of their clients struggle with metrics, offers advice on gauging success of your overall email marketing program and of your A/B tests.
External email benchmarks can provide false comfort and false alarms. Here are 5 reasons benchmarks are not very useful, and 4 ways to extract helpful information from them.
If you are anything like us, you are swimming in a sea of data. As marketers and designers, you are forever surrounded by data points, charts, graphs, and visualizations. But, which of these stats matter? Guest blogger Jesse Littlewood discusses the difference between vanity and actionable metrics—and what data is most valuable to focus on.