The Top Email Design Trends for 2019

Top Email Design Trends for 2019

This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.

The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.

National Disability Month – What Can Email Marketers Do To Help?

Did you know October is National Disability Employment Awareness Month (NDEAM)? NDEAM is a national campaign that raises awareness about disability employment issues and celebrates the many and varied contributions of America’s workers with disabilities. In honor of this special month, we want to address how we — the marketing world — can do our […]

responsive email testing

Accessibility Challenges in Email Design

Email has a bad habit of being a rule-breaker, making it tough to translate best practices for the web into an email-friendly format. Resources intended to improve or enhance a user’s experience on the web don’t always work as anticipated when tables and inline CSS are almost certainly a requirement. Since usability and accessibility principles strive to make the web usable by everyone, including those with disabilities, it’s important that those principles apply to email as well.

email personalization

Color Blindness Filter for Email Previews

Color blindness affects 8% of the male population around the world, leading to various degrees of what is known as “color deficiency,” or difficulty distinguishing between different colors. While many different types of color blindness exist, the majority of color blind individuals are unable to distinguish differences between red and green. It’s important to design for all–here’s how.