Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design. If you’re just getting started with making your email code more accessible, things can be overwhelming. But there are a few simple tricks that you can implement easily—and have a big impact on email accessibility.
Here’s how to check your email for its accessibility to all of your subscribers, section by section.
We’ve all been there: your boss or client just asked you to set up an email that’s almost entirely made out of images. At first glance, sending image-only emails might sound like a great idea, but now it’s on you to convince your team that those emails come with a poor subscriber experience—and can ultimately hurt your brand.
Here’s why you shouldn’t be sending image-only emails—and a few tips for how you can utilize the power of imagery while keeping your emails accessible.
Most in the industry seem bullish on the prospects of voice assistants and email. They’re excited about this young technology and the possibilities it could theoretically afford. Others cite privacy concerns and usability issues as downsides to catering to voice assistants in email marketing. All of these differing opinions have left us asking the question: What do voice assistants mean for email marketers?
This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.
The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.
There were over 800 new discussions posted to the Litmus Community in 2017—you email geeks are a chatty lot! As we say goodbye to 2017, we take a look back at some of our favorite discussions from the Litmus Community from the past 12 months.
In the 85th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss Apple Mail sometimes not loading the last image of an email, accessibility in email, an interactive checkout Black Friday email, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
The email marketing industry is more than a little unpredictable. But, we’ll give it a shot anyway. Here are some of the significant changes that we see on the horizon that marketers should keep an eye out for.
Did you know October is National Disability Employment Awareness Month (NDEAM)? NDEAM is a national campaign that raises awareness about disability employment issues and celebrates the many and varied contributions of America’s workers with disabilities. In honor of this special month, we want to address how we — the marketing world — can do our […]
Email has a bad habit of being a rule-breaker, making it tough to translate best practices for the web into an email-friendly format. Resources intended to improve or enhance a user’s experience on the web don’t always work as anticipated when tables and inline CSS are almost certainly a requirement. Since usability and accessibility principles strive to make the web usable by everyone, including those with disabilities, it’s important that those principles apply to email as well.