Accessible Email Made Easy: Introducing Accessibility Checks in Litmus

Accessibility matters and marketers know it. Email accessibility has been voted one of the hottest email design trends of 2019, so it’s no surprise that for the majority of brands email accessibility is now a priority. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive. 

It’s our goal to help marketers like you create emails that look great and perform on every device and for every subscriber.  And starting today, optimizing your emails for accessibility is getting a whole lot easier. Introducing Accessibility Checks in Litmus Checklist. 

accessibility switcher

How to Create an Accessibility Switcher™ in Email

How can we create emails that are easy to read for everyone? An important step is giving subscribers the autonomy to configure their own inbox experience to their needs.
There are built-in solutions in most operating systems to adjust the text size and contrast, but most don’t work well inside the inbox. So as email marketers, we have to take the matter into our own hands.
Email developer Paul Airy shares how an Accessibility Switcher™ lets your subscribers increase the font size or change the color contrast of your email, making it more accessible to a wider audience.

Accessibility in Email Marketing: 7 Simple Tricks to Make Your Code More Accessible

Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design. If you’re just getting started with making your email code more accessible, things can be overwhelming. But there are a few simple tricks that you can implement easily—and have a big impact on email accessibility.

Here’s how to check your email for its accessibility to all of your subscribers, section by section.