This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. Learn how to put those trends—plus the eight others we surveyed marketers about—to work for your brand.
There were over 800 new discussions posted to the Litmus Community in 2017—you email geeks are a chatty lot! As we say goodbye to 2017, we take a look back at some of our favorite discussions from the Litmus Community from the past 12 months.
In the 85th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss Apple Mail sometimes not loading the last image of an email, accessibility in email, an interactive checkout Black Friday email, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
It only takes a few small steps to make your emails more accessible for all of your subscribers. In this post, we’ll discuss what those steps are and how they can make email better for everyone.
The email marketing industry is more than a little unpredictable. But, we’ll give it a shot anyway. Here are some of the significant changes that we see on the horizon that marketers should keep an eye out for.
Did you know October is National Disability Employment Awareness Month (NDEAM)? NDEAM is a national campaign that raises awareness about disability employment issues and celebrates the many and varied contributions of America’s workers with disabilities. In honor of this special month, we want to address how we — the marketing world — can do our […]
Email has a bad habit of being a rule-breaker, making it tough to translate best practices for the web into an email-friendly format. Resources intended to improve or enhance a user’s experience on the web don’t always work as anticipated when tables and inline CSS are almost certainly a requirement. Since usability and accessibility principles strive to make the web usable by everyone, including those with disabilities, it’s important that those principles apply to email as well.
Color blindness affects 8% of the male population around the world, leading to various degrees of what is known as “color deficiency,” or difficulty distinguishing between different colors. While many different types of color blindness exist, the majority of color blind individuals are unable to distinguish differences between red and green. It’s important to design for all–here’s how.