Marketers are incredibly split on whether email marketing is a channel that’s forgiving of mistakes. Litmus spoke with several email experts about the issue and we discuss four ways that marketers can make the email channel more failure-friendly.
In this webinar, we share the most interesting and actionable insights from our 2016 State of Email research series, which was based on a survey of more than 900 marketers. The advice covers email design, production, mistakes, agencies, and industry salaries.
2016 State of Email Design: How Marketers Go from Inspiration to Email Design to Landing Page [eBook]
In the State of Email Design report, we take a detailed look at how marketers (1) search for email inspiration, (2) use brand guidelines, (3) approach email design, (4) use various design elements, (5) A/B testing their emails, (6) handle email redesigns, and much more.
In our data-flooded industry, there are lots of opportunities to go astray with “success metrics.” Phoenix Direct Email Marketing Manager Holly Wright, who has seen some of their clients struggle with metrics, offers advice on gauging success of your overall email marketing program and of your A/B tests.
A/B testing emails is one of the most effective ways to make measurable improvements them. When executed correctly, they can give marketers concrete evidence of which tactics work on their audience(s) and which don’t. As a result of these desirable outcomes, marketers are constantly told to “test, test, test;” however, eConsultancy’s 2012 Email Marketing Industry […]