Litmus Community

Top 10 Litmus Community Discussions of 2016

Over the course of 2016, the Litmus Community has grown enormously, not just with those new to the industry but also those who have been scouring the internet to find their fellow email geek brethren. As we say goodbye to 2016, we take a look back at some of our favorite discussions in the Litmus Community from the past 12 months.

State of Email 2016: Webinar Recording + Q&A

In this webinar, we share the most interesting and actionable insights from our 2016 State of Email research series, which was based on a survey of more than 900 marketers. The advice covers email design, production, mistakes, agencies, and industry salaries.

Use Testing to Continuously Learn More About Your Audience

Through testing, you can gain insights into your subscribers and their preferences that help you send strategic, optimized, and better-performing campaigns. The team over at Emerson, a manufacturing and technology company, wanted to generate interest in their product by offering a free trial via email. While they knew their B2B audience consisted mostly of conservative, middle-aged engineers, they were unsure which type of offer would resonate best—and ultimately produce the most leads. So, they set out to test…and test…and test again!

A/B testing to send better email campaigns

How to Use A/B Testing to Send Better Email Campaigns

One way to gain insight into your subscribers and their preferences is through A/B testing. At the conference, Mike Heimowitz, Atlassian’s online marketing manager, presented on using A/B testing to learn what resonates with your audience so you can continuously optimize your emails. With this data in hand, you’ll be able to produce better-performing campaigns (and, hey, maybe even make more money!).

responsive email A/B testing

Responsive Design A/B Testing Leads to a 130% Increase in Clicks

When it comes to A/B testing your emails, ignore the benchmarks. No one has the same audience and email strategy as you—your audience is unique. However, using others’ A/B tests, as well as industry trends, as inspiration is a great idea to get your testing ideas flowing. In this post, we’ll take a look at how Act-On Software reacted towards a continuous increase in mobile opens to create an A/B test revolving around responsive design. And, who knows—maybe you’ll find inspiration from their test!