More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports.
With the GDPR deadline approaching, gaining consent through re-permission campaigns is crucial to keeping subscribers on your active mailing list. But how do you run a successful re-permission campaign to bring your email list up to GDPR standards? Here are six tips, with plenty of examples from brands to draw inspiration from.
It’s rather simple to mess up your email A/B testing and either come to the wrong conclusion or undermine your results completely. Here are 13 recommendations to help you ensure that doesn’t happen to you…
In this webinar, we help you set the direction for your email marketing kickoff for the year with our three-point plan of (1) Assessing your email program, (2) Addressing challenges, and (3) Seizing opportunities. Litmus’ Chad White and Bettina Specht discuss each of those points in detail, backing them up with research and advice that will set your team is set up for email success in 2018.
In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report. But we don’t just give you the insights, we share practical how-to advice to help you execute on each opportunity at your brand.
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
Email creative has its own unique constraints and opportunities that marketers must master to make the most of the channel. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration and creating email brand guidelines to the popularity of various design elements and redesign schedules.
Finding and retaining great email marketers is essential, but it’s only step one in building a successful email marketing program. The second step? Creating an environment that fosters email marketing innovation, so you can avoid falling behind.
Marketers are incredibly split on whether email marketing is a channel that’s forgiving of mistakes. Litmus spoke with several email experts about the issue and we discuss four ways that marketers can make the email channel more failure-friendly.
Email Design Podcast #52: An Inside Look at Hillary Clinton Campaign’s Email Marketing Strategy with Amanda Litman
In the 52nd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with former Email Director of the 2016 Hillary Clinton campaign and current co-founder of Run for Something Amanda Litman to talk about how she got into political email campaigns and organizing Hillary Clinton’s email marketing efforts in the latest U.S. Presidential Election. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.