Are Tablets Taking Over?

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When Apple launched the iPad in 2010, it was a huge success. Without many comparable competitors, the iPad enjoyed a large slice of market share for many months. Recently, the tablet market has widened a bit with the release of Amazon’s new Kindle Fire: analysts are seeing a drop in Apple’s share of the tablet market.

In a study from September last year, ComScore found that 75% of tablet owners accessed email on their device that month and 35% read email almost every day. Blackberry also announced support for email on its PlayBook tablet just today. The email app will incorporate feeds from social media sties such as Twitter and LinkedIn, creating a “social hub.” As more low-cost tablets enter the market, I’m eager to see how email behavior is shaped by tablet ownership and apps that further blur the lines between messaging sources.

Click on the graphic below for an enlarged view:

Are Tablets Taking Over?

More resources

Read more from the sources used for this infograph:

ComScore’s Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits

How people really use the iPad: A survey from Business Insider

Nielsen: Changing Demographics of Tablet and eReader Owners in the US