You Could Be “Sending Spam” Without Knowing It0
I heard a great story recently from one of our customers about his experience with spam filters. Rick Ross at DZone told me he’s always careful to test his emails across a range of spam filters – in particular SpamAssassin…
One of our authors is named “Adam Bien” and once we found ourselves hitting an Ambien [a prescription sleeping drug] filter because his real name is too close to the pattern SpamAssassin uses to test for that term.
Without checking the results beforehand, we’d never have seen that one coming!
Have you had a similar experience to Rick?
(Of course, Litmus tests your emails against SpamAssassin, along with 14 other popular spam filters.)
Litmus Spam Testing
Once your email is written, make sure it actually reaches your subscribers’ inbox. Get your email scanned by every major spam filter before you send.