When you’re building an email, there are a lot of elements to keep track of. You need to make sure your subject line and preview text aren’t too long, links aren’t broken, ALT text for images shows up—and that’s just the beginning. What about making sure your emails sound intelligible on a screen reader? Are you on any blacklists? Does your email take too long to load?
Phew—that’s a lot of things to check for before you send that email.
Here’s the good news though: With Litmus, you can speed up your pre-send testing process and enable your team to send error-free emails that perform, faster. Curious how? Here are 6 time-consuming email QA tasks that you can automate with Litmus Checklist.
Everyone likes to feel special: your customers included. Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors.
How do you actually put personalization into practice? We surveyed nearly 2,000 marketers about what data points they use to personalize their emails. Here’s what they said.
When we think about the email workflow and what it takes to build a successful email program, we too often focus exclusively on the pre-send process. And while the pre-send process is absolutely crucial to building a successful email program, the best email marketers don’t consider their job done once they hit the send button.
Here at Litmus, we believe there are three crucial pillars to email marketing success—and only when you master all three can you build a state-of-the-art email program that can positively impact your entire marketing mix.
October is the month of giving here at Litmus. That means we encourage Litmus team members around the globe to volunteer, but it also means that we want to use the power of Litmus Live and the wonderful email community that comes together for it to support local charity organizations that are close to our hearts.
That’s why we had the Pine Street Inn join us for Litmus Live. The team at Pine Street Inn helps homeless men and women in the Boston area with emergency services, housing, and workforce development programs. At Litmus Live, we invited them to share the incredible work they do for the Boston community. We’re so proud to share that we helped raise a total of $8,872 cash donations for the Pine Street Inn, along with plenty of other donations.
Do you wish you could view all of your email campaigns at once—to identify which ones performed the best, which ones you could maybe improve, or even just get a snapshot of how much engagement your email program had within a period of time?
Look no further. Introducing: Aggregated Reporting in Litmus Email Analytics.
Whether you’ve been with us since day one or you’re a new fan, you know that we’re committed to constantly innovating and improving our solution with new features and integrations. We love hearing what you think about Litmus and how it helps you with your email workflow, but we also love hearing how we can make it even better. So when we heard your feedback that our tools were disconnected and you lacked visibility into the status and deadlines of campaigns, we listened.
Today, we are so excited to announce that the Litmus platform has gotten a refresh—and it’s a big one!
Litmus has gotten a refresh—and it’s a big one. With a complete overhaul of the Litmus solution, we’re making it easier than ever to build, edit, test, review, and analyze every email in one seamless view. But the remake of the Litmus UI isn’t the only news. Here’s a round-up of the October updates to Litmus that you shouldn’t miss.
Are you working hard to make your emails a little better every day? Us too. One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot.
In this ebook, the email marketing teams at Litmus and HubSpot share their proudest email moments, along with actionable advice on how to apply the strategies that worked for us to your campaigns, too.