The blurring of lines between different kinds of email-sending tools and the confusion around company and product brands means that ESPs are becoming a state of mind and not so much a discrete business or business unit even. Litmus saw ample evidence of this in the responses to our third annual State of Email Survey.
2018 State of Email Service Providers: Understanding ESP Industry Consolidation, the Top ESPs by Sector, and More
A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at the ESP marketplace to better understand the pace of consolidation in the industry and its causes; the most popular ESPs across various sectors; and the functionality provided by ESPs.
Today, we’re thrilled to announce an update that will make running a Spam Test easier than ever. Thanks to our brand-new ESP integration for Spam Testing, you can now start a Spam Test without the hassle of switching back and forth between Litmus and your ESP—and without setting up manual lists for each spam test.
There are a lot of ways to improve the designs of your email campaigns. The web is full of articles, techniques, webinars, and ebooks packed with recommendations on designing better email campaigns. But, sometimes, the best way to make your emails better is to block out all the external noise and look at some hard data.
See how Litmus Email Analytics can provide insights to improve your campaign performance.
While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails.
Litmus’ Engineering team, like the rest of our company, has grown a lot over the past couple of years. That growth combined with the fact that most Engineering team members work remotely means that we have to create opportunities to get to know each other and to work side-by-side whenever we can. That’s why in 2018, Litmus’ Engineering team decided to hold its first annual Engineering Retreat Week in Portsmouth, New Hampshire!
The retreat week was one part hackathon, one part team identity building, and one part time to socialize. Here’s what we learned.
Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we’ve seen every copywriting fail: typos, “blah” writing, “meh” calls to action, and other misfires that turn email potential into missed opportunity. Here are the 5 biggest copywriting fails that you should avoid.
How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
We’ve asked about your biggest email mistakes before, and because we’ve learned so much from your stories, we’re revisiting the topic for our latest Community Contest. We want to hear about your biggest email fails and how you’re preventing them from happening again.
This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. It’s supported in all email clients that support preview text.