Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals.
Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted.
Nonprofits rely heavily on email marketing, but their email programs often suffer from underinvestment and therefore under-performance. Based on a survey of more than 240 nonprofits, Litmus details the unique challenges faced by the email programs at nonprofits in this infographic and, together with nonprofit research consultancy NextAfter, offers advice for how to build more successful email programs.
Want to better understand the email service provider marketplace? In this webinar, we discuss industry consolidation, the top ESPs, what’s involved in changing ESPs, and how to get more out of your current provider.
The majority of brands use email briefs—and successful email marketing programs are much more likely to use them. That’s because email briefs ensure that all stakeholders are aligned on the purpose and plan for the email, help prevent scope creep, and lays out clear success metrics. Here’s what you should include in your email briefs…
Our awesome patrons have been generous enough to give away free tickets to Litmus Live London and Litmus Live Boston—but don’t worry West Coast #emailgeeks, they haven’t forgotten about San Francisco. If you’ve been patiently waiting for a chance to win a free ticket to Litmus Live San Francisco, wait no longer. Now is your chance!
Our second event of the year—Litmus Live Boston—just wrapped. With three days of hands-on workshops, inspiring sessions, and hanging out with fellow email geeks, we’re exhausted but inspired. We walked away with heads full of ideas for how to make our emails even better.
Couldn’t make it to Litmus Live Boston? Don’t worry. Here’s a recap of our top three takeaways from #LitmusLive Boston.
Email marketing mistakes are unavoidable. To help you determine the right response to any mistake, we created a decision framework consisting of six straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps and lessons learned along the way.
Email pixel art is the only defensive design technique that allows marketers to include pictures in their emails when images are blocked. We explain how to create them, as well as the design and strategy issues to consider before using them.
It’s always been difficult (and, in some cases, impossible) to view your processed HTML. Until today. Processed HTML in Litmus shows what each email client actually processed your email markup into, making it easier than ever to pinpoint and diagnose rendering issues.
More than 28% of brands dropped or switched email service providers during 2017, according to a Litmus poll. If you’re thinking of switching ESPs, go into the process fully understanding what’s involved. Here’s what you should expect…