53% of Emails Opened on Mobile; Outlook Opens Decrease 33%

We’ve been tracking email opens for more than 4 years. And it’s incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of email opens. Fast forward to 2014, and nearly half of emails are opened on smartphones and tablets—a 500% increase in four years.

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Where Should You Focus Your Testing Efforts?

Between buggy support for HTML and CSS, spelling errors, bad links, missing images, and other potential blunders, it’s crucial to test your email campaigns before every single send. But, where should you focus your testing efforts? With so many email apps available (not to mention the different versions of each), it’s easy to feel overwhelmed trying to test every possible combination. Looking at open data for your audience is the key to narrowing down where you should be focusing your testing efforts.

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Measuring the Success of Your Email Campaigns: Webinar Q&A

We joined forces with dotmailer’s Skip Fidura for a guest webinar on measuring the success of your email campaigns. While many marketers focus on metrics like open rates and click rates, those aren’t the only data points you should be looking at. He covered when it’s appropriate to focus on metrics, as well as pointed out other ways to measure the success of your campaigns. Didn’t have a chance to make it to the webinar? Don’t worry—we recorded the whole thing!

Episode 6: Microsoft Makes an Acquisition and Gmail Inches Towards Responsive Emails

In the sixth episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Microsoft acquisitions, Gmail’s (hopefully) coming support for media queries, and how to ruin movies with email. Tune in as Jason struggles to combat bad audio and Kevin solidifies the official Email Design Podcast sign-off. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

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Typography Tips for Email Designers

Typography is the foundation of every email–at least it should be. While making your message readable for all subscribers is a priority, there are a few things we can do to push typography to new levels. In this post, we take a look at some interesting tips from designer Paul Airy for getting the most out of our type.

The Designer’s Guide to Email Analytics

Using data to make design decisions is crucial to making your messages more effective. Email Analytics can show you engagement, email client, geolocation, and forward and print data to help make key design and HTML build decisions, providing you with opportunities to surprise and delight your subscribers (not to mention increase conversions!).

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Now Hiring: Email Marketing Manager

There’s an amazing opportunity to join the Litmus team as our email marketing manager—conceiving and executing the messages we send to customers, future customers, fans, and partners. I’m looking for someone who lives, breathes, eats, and sleeps email marketing. The type of person that thinks about new ways to utilize segmentation in the shower, discusses bulletproof buttons and actionable CTAs at dinner, and dreams about your next A/B test at night. If you’ve ever replied to a marketing email from your favorite brand to tell them they should use styled ALT text on their images, or annoyed your friends by defending your job as a “spammer,” this might be the job for you.

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A Bulletproof Guide to Using HTML5 and CSS3 in Email

When it comes to email, it’s all about providing your subscribers with a great experience. However, this doesn’t mean that your email has to look the same across every client—it just needs to be easily accessible for all of your subscribers. So, while HTML5 and CSS3 may not be supported everywhere, it doesn’t mean you shouldn’t use it. Use progressive enhancement and graceful degradation to ensure a positive email experience for all of your subscribers.

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The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing

Whether it’s reading a blog post with your phone, catching up on Twitter with a tablet, or even previewing emails on your watch, the number and types of devices we use to consume content are growing rapidly. In fact, at least 43% of emails are opened on a tablet or smartphone. How does small-screen reading impact subscriber behavior after emails are opened? MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the impact of responsive design, and find out if testing your emails can increase click rates.