There’s a lot of confusion around what designers mean when they talk about responsive and hybrid HTML emails. This post looks at the differences between the two techniques, and weighs the pros and cons of each.
We live in the age of mobile. We’re constantly checking our smartphones and other devices for news and updates to stay connected with the world. Creating better customer experiences will define email marketing challenges in 2016. That’s why we created Litmus Community Templates—a collection of elegant, pre-tested templates that cover a range of uses, from account management and e-commerce to launching and marketing products.
Think back to the most important email you sent last month. What comes to mind? It could’ve been a newsletter or promotion, but it’s also possible that the most important email you sent last month was actually written months ago—in the form of a transactional email.
Many factors affect email deliverability, but spam traps are one of the biggest and most misunderstood of them all. We take a look at what spam traps are and give advice for how to keep them off your mailing list.
Hey, I’m Bettina! Originally from a small town close to Berlin, I moved to Boston for grad school. While there, I kickstarted my Litmus career with an internship. Now, back in Germany, I support the Litmus marketing team with all things international.
Your subscribers didn’t wake up this morning looking to download or sign up for anything. Instead, they may have woken up, like many of us, either wanting or needing something. Your button text should reflect the latter.
For most brands, a person’s email address is as good as any currency. Not just because it’s how they communicate with and, advertise, promote, sell, and even deliver their products to customers, but more importantly, because it signals the subscriber’s willingness to listen.
Hi, my name is Karina and I’m thrilled to meet you! I’m a recent addition to the Litmus team, joining as a Customer Success Advocate.
Implementing video in email is tricky and involves the liberal use of fallbacks. However, as much as marketers are lukewarm on the reality of embedded video in email, they really like the promise and potential of video in email. We talk with three email marketing experts about the challenges and opportunities.
We’re thrilled to introduce Tyler, Ann, and Daniel—the newest additions to the Litmus family.