Why Emails Are Like Stairs—and How to Take the Next Step

Creating an email program is a lot like adding a set of stairs to a building. Stairs are standard for multi-level buildings—much like an email program is standard for a marketing campaign. But while stairs work, you might have to go a step further. You might need to add ramps for individuals in wheelchairs, or carrying rolling luggage. Maybe you have a building where an elevator makes the most sense in addition to a stairwell. Sometimes, escalators make the most sense. It’s the same way for email—you’re building an email program with many different kinds of subscribers and you simply need to think past your basic “stairs.”

accessibility switcher

How to Create an Accessibility Switcher™ in Email

How can we create emails that are easy to read for everyone? An important step is giving subscribers the autonomy to configure their own inbox experience to their needs.
There are built-in solutions in most operating systems to adjust the text size and contrast, but most don’t work well inside the inbox. So as email marketers, we have to take the matter into our own hands.
Email developer Paul Airy shares how an Accessibility Switcher™ lets your subscribers increase the font size or change the color contrast of your email, making it more accessible to a wider audience.

How to Remove Blue Links in HTML Emails

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. In this guide, we’ll look at what blue links are and the best way to prevent them from ruining your own emails.

[Litmus Live Videos] Email Accessibility Tips from the Pros

Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content.

We curated the most popular Litmus Live sessions around email accessibility to give you insights into how some of the world’s best email marketers make their emails accessible to all of their subscribers.

Trending in Email Design: Going Off-Grid

As with most email trends, bringing abstractions to your layout helps your email stand out, elevating your messaging within busy inboxes. Going off-grid makes your creative unpredictable, builds curiosity, and demands attention which entices your subscribers to engage with your content.

Check out these brands that let their emails break free from rigid grid layouts to create truly unique email experiences.

Win a Ticket to Litmus Live London 2019

We are so excited to bring the email community together for a premier opportunity to learn the latest in email marketing, and with a little bit of luck you can be a part of it too—for free! We are happy to share that this year’s patrons are here to offer you a chance to win your way to Litmus Live London!

What Makes a Really Good Newsletter: Webinar Recording + Q&A

Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. But they’re tough to do right. How do you design a newsletter that’s so dang good it engages your audience week to week or month to month?

In this webinar, email geeks from Litmus and Really Good Emails look at the brands that have mastered the art and mad science of sending awesome newsletters. Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and the emails we reviewed and read the Q&A here.