80% of brands haven’t started planning their holiday email marketing campaigns yet. Here are 4 reasons marketers should plan further out for peak-season emails…
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In July, mobile opens jumped back up to 56%, desktop opens decreased to 17%, and webmail opens held at 27%.
CSS inlining is crucial for building bulletproof emails. In this actionable webinar, Kevin Mandeville, Litmus’ own email design extraordinaire (and the guy who embedded a live Twitter feed in an email!), takes you through the CSS inlining process from start to finish. He explores exactly what inline CSS is and why it’s essential for creating bulletproof HTML emails that look great everywhere.
Last week, we kicked off the #LitmusLive series with TEDC London. Over the course of two full days of email geekery, #LitmusLive London brought hands-on workshops, two parallel tracks of mind-blowing presentations from some of the smartest minds in the industry, and lots of opportunities to connect with fellow email friends.
Couldn’t make it to London? Here are our key takeaways.
The adoption of mobile-aware and responsive-aware design was responsible for most of the increase in mobile-friendly emails over the past year. That’s because these design approaches make it much easier to produce emails compared to hybrid and fully responsive design.
A lot goes into a creating a successful email marketing campaign. In The Ultimate Guide to Email Optimization + Troubleshooting, you’ll learn how to optimize for every part of the email creation process.
B2C marketers have made great progress in creating mobile-friendly emails and websites over the past year, but serious risks remain, according to joint research between Litmus, Salesforce, and Fluent.
In the 26th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss new table structure and layout techniques for email as well as the new beta of Dreamweaver CC. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Today, we’re thrilled to announce a new partnership with Movable Ink, the global leader in contextual email technology. Their users now have the ability to test their emails directly within the Movable Ink platform, equipping even more email marketers and designers with the resources to start building better email.
A little over a year after Verizon acquired AOL for $4.4 billion, the mobile communications giant has acquired Yahoo for $4.83 billion, driving further consolidation in the webmail space and setting themselves up to push harder into mobile email.