“Inlining” styles moves the CSS and associated formatting instructions from the style block in theof your email into the body of the HTML. Thanks to unwieldy email clients, like Gmail, inlining styles in email is a necessity. While it’s entirely possible to hand code inlined CSS from the start, it’s time consuming and difficult to maintain. Luckily, there are some solutions. And, today, we’re thrilled to introduce the fastest and easiest solution—CSS Inlining in Builder.
A client asks you to create or redesign their email marketing campaigns—where do you start? Don’t fret! Here are 9 ways you can ensure your team delivers a quality campaign that engages your client’s subscribers. And, more importantly, these tips set you up as a force to be reckoned with in the world of email creation services, and positioning your team as a true “full service agency.”
Vicky Ge, Amazon.com’s Marketing Manager for Trade Books, explains how marketers can best approach measuring success across their various audiences while recognizing that customer “value” will different across those different groups.
Transactional emails are some of the most important emails a company sends. Yet, despite their value, these emails aren’t paid the same attention as commercial marketing messages and they’re often riddled with errors. Sendwithus has solved the problem of testing these transactional emails—and catching these errors. Starting today, Sendwithus users can test their emails instantly using Litmus technology.
We’re thrilled to welcome David to the Litmus team! He’s joining us as Senior Software Engineer. And, he’s also adding to the number of Davids on the team (Fun fact: 9% of Litmus is named David).
The Community Spotlight is a blog series highlighting some of the amazing members of the Litmus Community. This month, we’re chatting with Justin Khoo, an email coder, writer, and elusive (email) bug hunter.
In our data-flooded industry, there are lots of opportunities to go astray with “success metrics.” Phoenix Direct Email Marketing Manager Holly Wright, who has seen some of their clients struggle with metrics, offers advice on gauging success of your overall email marketing program and of your A/B tests.
We’re thrilled to introduce you to the newest member of the Litmus team—Nichole! Alongside the rest of the support team, Nichole is here to answer any questions (or listen to any of your valuable feedback!) you have about Litmus. Based in California, she’ll be able to offer assistance to our customers in that region.
The Litmus Community is more active than ever. In case you missed anything, here’s some of the stuff that happened this month in the Community.
What better way to wrap up two weeks of top 10 lists for 2015 than with a top 10 list of our predictions for 2016? Our predictions range from macro industry changes down to changes at individual email clients—and from the all-but-guaranteed to the “Geez, that limb is thin.” OK, here we go…