Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure), reputation (a receiver’s rating of your sending domain and IP addresses), and content. What’s the easiest to control? Your content.
In the 24th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Outlook.com’s new rendering engine, the retiring of the Windows Live Mail email client, and Gmail overtaking the display of email content.
One way to create contextual, relevant email experiences is through live content. Justin Foster, co-founder of LiveClicker, a provider of real-time email solutions, shares his insights on the benefits of live content, its use cases, and how it adds context and relevance to campaigns in this interview.
We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is engaging your brand influencers. What is a brand influencer? An influencer is someone who shares and posts your website and social content, broadening the reach of our brand to their networks. Often, what’s overlooked is influencer strategy for your email campaigns. In this post, we cover six ways to encourage influencer behavior through email marketing.
We’re thrilled to introduce Janette, Ruh, and Ana as the newest members of the Litmus family.
In the 23rd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss the beta of iOS 10 Mail, Yahoo! Mail rendering changes that force scrollbars to appear in the email, and roundup the latest email client news.
A customer’s interaction with a brand rarely happens in a single touch or even in just one channel. In this interview, Kyle Christensen, VP of Marketing at Invoca, shares his insights on tying click-to-call functionality into your email marketing strategy and measuring its return on investment.
Designing emails is hard. With Code Analysis by Litmus you can see any unsupported HTML and CSS in your code. Troubleshooting has never been easier.
The Email Design Conference is thiiiiiiis close to selling out. A few generous email geeks want to help make all of your (email) dreams come true by offering free ticket giveaways! Whether you’re looking to attend London (July 26-27th), Boston (August 15-17th), or San Francisco (September 15-16th), we’ve got you covered.
Marketers often view social media and email as competitors, not partners, and are thus missing out on powerful opportunities to connect with their audiences. Don’t fall for this mistake! In this post, we cover how to integrate the two channels successfully.