When it comes to writing email copy, it’s not hard to see why so much focus is spent on subject lines. Chances are that your subscribers receive many permission–based emails every single day. If your subject line isn’t compelling, not only will it not get opened, but there’s a chance that it won’t even be seen. Joanna Wiebe shares her tips for creating captivating subject lines that get opened.
Every email deserves to be tested—even if you (or someone else) tested the template you’re using yesterday. Email programs and apps are not only capable of breaking your design, but also butchering links, subject lines, images, and more. Each and every time your finger hovers over the send button, you should be check for these 11 critical mistakes that can affect opens, clicks, conversions, and most importantly—your brand.
We’re thrilled to introduce Gary, Safiya, and Sam—the newest additions to the Litmus family.
Every month, we track opens from more than 12 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In April 2016, mobile opens rose to 56% while desktop opens maintained at 19%. Meanwhile, webmail decreased to 25%. This represents a peak for mobile market share, and the longest sustained growth we’ve seen after the holiday season.
Inbox providers have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. Now inbox providers have opened a new front in the battle against spam…Bad Design.
An engaged list comprised of active, valid email addresses plays a crucial role in deliverability. Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list, as well as list hygiene tips for keeping only valid, engaged subscribers on your list. Here’s what he had to say.
In this report, we take a look the overall email marketing salary picture, plus how salaries vary by (1) geographic region, (2) industry vertical, (3) company size, (4) role, (5) team size, (6) agency and freelancer usage, and (7) email program sophistication. We also look at job openings by state and by role, using job posting data from the Litmus Community Job Board.
Many companies have guidelines or legal parameters around sensitive data and content. We cover actionable tips to ensure you’re not only meeting your client’s marketing goals, but also their specific privacy guidelines.
Google has updated its Inbox by Gmail email app several times since launching it in October 2014. One of the most recent updates—glanceable newsletters—shows a preview of the links in a newsletter, as well as links to previous newsletters, without having to click into the email. We’ll cover how it works, as well as how to optimize your designs in this updated email app.
We’re thrilled to announce that Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters. With that acquisition comes some great additions to the Litmus family! Introducing Dave Verwer, Charlie Cook, and Chris Mear from Curated.