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How to Write Captivating Email Subject Lines, featuring Joanna Wiebe

When it comes to writing email copy, it’s not hard to see why so much focus is spent on subject lines. Chances are that your subscribers receive many permission–based emails every single day. If your subject line isn’t compelling, not only will it not get opened, but there’s a chance that it won’t even be seen. Joanna Wiebe shares her tips for creating captivating subject lines that get opened.

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April Email Market Share: Mobile Rises To 56%, Its Highest Point Yet

Every month, we track opens from more than 12 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In April 2016, mobile opens rose to 56% while desktop opens maintained at 19%. Meanwhile, webmail decreased to 25%. This represents a peak for mobile market share, and the longest sustained growth we’ve seen after the holiday season.

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Email List Hygiene: How to Build a Clean Email List

An engaged list comprised of active, valid email addresses plays a crucial role in deliverability. Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list, as well as list hygiene tips for keeping only valid, engaged subscribers on your list. Here’s what he had to say.

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Introducing Dave, Charlie, & Chris

We’re thrilled to announce that Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters. With that acquisition comes some great additions to the Litmus family! Introducing Dave Verwer, Charlie Cook, and Chris Mear from Curated.