Litmus Live 2019: The Topics We Want to See On Stage

We pride ourselves on creating a community-driven conference. Litmus Live is attended by some of the most passionate email geeks in the world. Perhaps more importantly, the speakers in all three cities are pulled from the community, too. The folks you see on stage are the same people who spend their working lives in the email weeds. They are the ones thinking through campaigns, strategizing, writing, designing, developing, and analyzing emails every day of the week. We’re looking for people like you!

New in Litmus: Automatic Notifications in Slack

If your team uses Slack, you know how powerful the tool is. It’s where you keep in touch with your team, share project updates, and collaborate to get stuff done.

At Litmus, we’re big fans of Slack, too. That’s why we’re excited to share that you can now integrate Slack and Litmus to create an even more seamless email workflow and boost your team’s productivity.

5 Tips for Creating Great Onboarding Emails

When it comes to new subscribers, first impressions speak volumes. Your first outreach sets expectations for the new relationship, and how you go about it matters. Now more than ever, subscribers are looking for personalized content right when they ask for it, so setting up and maintaining an onboarding email or welcome series is vital to subscriber retention and success.

But how do you create the perfect onboarding email?

Save the Date for Litmus Live 2019

A lot of you have been asking—whether over Slack, Twitter, or email—about Litmus Live, the ultimate event for email folks of all stripes. Some of you have attended in the past and some have heard the rumors of how awesome it is. While we’ve mostly been asking for patience and pointing people to sign up […]

The CMO's Guide to Email Marketing

Tips for Marketing Leaders: Help Your Team Overcome the Biggest Email Marketing Challenges of 2019

With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. When done right, email marketing drives business results like no other channel does. But that also means that brands that aren’t optimizing the channel are leaving money on the table with every send.

Do you know which challenges are holding back your email program from delivering its full potential in 2019?

Microsoft Expands Animated GIF Support with Outlook 365

Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now.

Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns.

But you don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and beautiful experience in all other inboxes.

The State of Email in 2019: The Data, Trends, and Innovations Shaping the Email Industry

Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails.

That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report. Here’s the 2019 edition.