Mobile-Friendly Email Design Tips

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Every Thursday, our friends at ExactTarget host #NexusCafe, an hour-long Twitter chat. Every week is a different topic, and today’s discussion centered on a favorite of mine: designing mobile-friendly emails.

There were a ton of great ideas shared, all from various points of view. With so much advice floating around regarding mobile marketing, it’s hard to know what to do! Hearing from other real-world people trying to make sense of it all and listening to what’s worked for them is incredibly helpful. Since there were many folks contributing to the conversation, I collected some of the best takeaways into a Storify stream (click to see all the tweets):Mobile Friendly Email Design Tweets

More Resources

We’ve also published a few resources on the subject of mobile-friendly design: