Mobile Email Design Webinar


Today we ran the third of our guest webinars, this time with Chris Studabaker from ExactTarget. Chris spoke about Email Design in the Age of the Mobile Inbox. It was a great success – we had almost 1,000 people registered. Mobile email design sure is a hot topic right now.

Chris covered: the current state of the industry; discovering whether you have a mobile audience; strategic considerations for mobile email design and tactical recommendations. If you’re interested in building mobile-friendly email campaigns you won’t want to miss this.

Below you can watch the full hour-long webinar recording. You can also download the slide deck, and view a copy of Chris’ mobile-optimized email design sample.

Alternatively you can download the webinar in Quicktime format.

Presentation slides

Chris kindly provided his presentation slides, which you can download (33mb, PDF format).

Mobile-optimized email sample

Here’s the mobile-optimized email sample that Chris discusses during the session. If you view the source you can see that he’s using the @media query technique, similar to that discussed by Campaign Monitor a couple months ago.

Further questions

We didn’t have time to answer all the questions during the session, so Chris and I will be following up with the additional Q&A right here on the Litmus blog within the next few days. Look out for a follow up post soon.