Litmus Acquires Content Curation Tool, Curated

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Whether it’s through introducing new products, writing eBooks, or hosting conferences, our focus here at Litmus has always been to give marketers the tools they need to make email better.

I’m thrilled to announce that we’ve made our first post-investment acquisition to help further this vision. Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters.

Great content plus great design is a critical combination for creating high-quality, engaging emails. They work in tandem and are both necessary for a successful campaign.

By integrating Curated into the Litmus ecosystem, we’re providing email marketers with a key tool to consistently deliver high-quality content to their subscribers. With Curated, users can easily collect blog posts and articles from around the web, write descriptions and add images to each article, and collaboratively tag and organize the collection before publishing.

Curated gives marketers the tools to streamline the process of collecting and publishing content, so they can focus on growing their audiences and increasing their email engagement.

What you can do with Curated

Curated has helped close to 3,000 companies and individuals send digest emails since its founding by Dave Verwer in the north of England in 2014.

A few examples of Curated publications include:

  • iOS Dev Weekly: A hand-picked list of iOS development links sent every Friday.
  • Saas Weekly: A roundup of useful links for people interested in Saas businesses.
  • Data Elixir: A collection of data science news and resources from around the web.
  • NG-Newsletter: The best Angular-JS content on the web.
  • Remotive Tips:Bi-monthly curation of articles about remote working.
  • .NET News: A weekly list of all the tools and .NET news curated by the backend development team at Litmus.

The future of Curated

Curated users will continue to receive the same great experience and service they have come to expect, with no interruptions.

While Litmus Email Analytics engagement data is already integrated within Curated, we’ll continue to enhance product features. Our plans include adding the ability to integrate Curated capabilities alongside Litmus’ email service provider partners, and enabling Litmus users to more easily use Curated to make their content consistently engaging.

We also have exciting plans for new features and functionality to make publishing digests even easier.

We can’t wait for you to see what we have in store.

Take Curated for a spin

Putting together a digest newsletter has never been easier. If you’ve never used Curated before, why not take it for a spin? I’d love to hear your feedback.

Start Curating →