Know Your Speakers for Litmus Live 2014: Andrew King and Zachary Hanz

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Looking for this year’s Litmus Live?

Litmus Live (formerly known as The Email Design Conference) brings the email community together to celebrate their craft and give email professionals a platform to learn, share, and grow. With sessions covering everything from marketing strategy to innovative email development techniques and production processes, you’ll take away actionable advice that will have immediate impact.

Get all the details on Litmus Live →

Litmus Live is right around the corner and it’s packed with great talks from a bunch of amazing speakers. The email community is a tight-knit group, but we can always get a bit closer, right?

With that in mind, we asked the speakers a few questions to get to know them better. We’ll be posting their responses over the course of the next few weeks leading up to the conference.

Today, we’re chatting with Andrew King of Lyris and Zachary Hanz of Sprout Social. You can catch Andrew’s talk, Creating a Personalized Email Experience with Dynamic Content, on Tuesday and Zachary’s talk, The VENT Method: A Strategy for Crafting Compelling Content, on Wednesday at Litmus Live.


Andrew King

Andrew King is a Senior Strategy Consultant at Lyris. He has worked across three different continents advising major car companies, institutions and retailers on their marketing strategy. At Lyris, he is responsible for guiding clients in the right direction when it comes to email strategy, design, mobile optimization, testing, segmentation and more. Phew.

How did you first get started in email?

I was lucky enough to land a job as an eMarketing Assistant at the Institute of Directors in London when I was 23. They taught me how a website works, how to run PPC campaigns and how to code and send email campaigns. I fell in love with email marketing in that job and decided it was what I wanted to focus my career on.

Who do you think is crushing it with email?

Manchester City Football Club (Soccer) do the best emails of any sports team I have ever seen. Their content is interesting and informative and they have an awesome responsive design.

What’s your favorite part of working with email?

Despite the many, many flaws of some email clients, I’m constantly impressed by the resourcefulness and innovation of email marketers. Playing around with hacks, testing new pieces of code and trying out innovative content ideas is my favorite part of email marketing.

What can we expect from your talk at Litmus Live 2014?

I’ll be giving you the 411 on dynamic content! We’re going to discuss the different types of dynamic content, how it works, design and coding implications and where it’s heading in the future. There will be heaps of real world examples and practical takeaways!

When you’re not knee deep in Outlook issues, what do you like to do?

Travelling, hiking, touch rugby and this.


Zachary Hanz

Zachary Hanz works for Sprout Social as an Email Marketing Manager. He is responsible for managing the strategy and development behind their email communications, as well as doing analysis to inform future decisions.

How did you first get started in email?

I worked for a very small business where I was the entire marketing department and email was the best way to reach our audience about products and events. But, it was a jack-of-all-trades/master of none sort of situation. It’s been great to get more focused on this channel to get the most out of it.

Who do you think is crushing it with email?

InVision’s design is, predictably, incredible. Their DesignSpaces series and account-related emails are some of the most enticing I’ve seen.

What can we expect from your talk at Litmus Live 2014?

I will (try) to keep things light and conversational, the same thing I strive to do in our emails. I’ll go over a basic routine we can get ourselves into to stay out of the rut of falling in love with our own ideas and to keep our emails relevant and to-the-point. Like I mentioned:

Recipients want to act.

It’s our job to not stand in our own way.

Why is email important to you?

It remains one of the best and most targeted ways to reach people. While other channels may seem sexier or more fun, people are still more likely to see an email than a tweet. And, if we want a brand’s emails, we want to act on them.

What was your first email address?

zackeus83@… wait for it…

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