HubExchange Enables Direct Access to Litmus Through ExactTarget

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We’re thrilled to announce the launch of a HubExchange app for Litmus in the ExactTarget HubExchange marketplace.

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The Litmus HubExchange app will be among the first tools available directly within ExactTarget’s Interactive Marketing Hub starting July 15th.

WHAT IS THE HUBEXCHANGE?

HubExchange is ExactTarget’s new marketplace that allows their users to “drop in” additional technology providers and connect them to their ExactTarget account, essentially bringing multiple apps and data together into one account.

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For more information, visit hubexchange.com

LITMUS IN THE HUBEXCHANGE

With more than 40% of emails opened on mobile devices, creating a consistent email experience across screens large and small has never been more important. With the launch of the HubExchange marketplace, Litmus offers an affordable and simple way to preview mobile rendering, gather behavioral data and preflight your campaigns. ExactTarget clients will now be able to:

  • See how your emails appear across 30+ clients and devices
  • Track email client usage across your subscriber base
  • Identify mobile openers
  • Segment and target your campaigns