Gmail Claims #4 Spot; Android Dips 20%0
February market share saw continued changes to mobile and webmail stats as Gmail continues to upset previous trends. Mobile opens decreased from 49% to 48%—a position that they haven’t seen since October.
iPhone still reigns at the #1 spot with 25% of total opens—an increase of 1 percentage point since last month. Since October, iPad opens have remained steady with 12% market share. Android opens moved from fourth position to #5, and now represents 9% of opens—a 20% decrease from the previous month.
While desktop opens have remained steady at 27%, we’ve seen another increase in webmail opens. With Gmail automatically enabling images, webmail opens have been on a continuous increase and now represent 25% of total opens—a level that they haven’t been at since March 2013.
Gmail opens continued to climb for the 4th month in a row, and now represents 10% of total opens—a 281% increase since November. While we assumed Gmail opens would rise, we expected a sharp increase rather than a steady climb. Comparing webmail open rates with and without Gmail factored in, we can see a flat trendline for other webmail providers.
It may be too early to tell, but it looks like Gmail opens may be finally leveling off. We’ll continue to monitor Gmail open rates.
MORE EMAIL CLIENT MARKET SHARE RESOURCES
View past market share updates:
- January video update: Gmail Opens Increase 243%; Android Drops Back to #4
- December video update: Mobile Maintains 51% Majority; Gmail Gains 3%
- Infographic: Email Client Market Share: Where People Opened in 2013
Information on Gmail image caching and image blocking:
- Gmail Adds Image Caching + Stops Image Blocking: What You Need to Know
- Images not appearing in Gmail: What’s happening, and what senders can do
As always, keep in mind that some email clients may be over- or under-reported due to automatic enablement of images and/or image blocking. Tracking trends over time is the best way to monitor open data for email!