Gmail Claims #4 Spot; Android Dips 20%

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February market share saw continued changes to mobile and webmail stats as Gmail continues to upset previous trends. Mobile opens decreased from 49% to 48%—a position that they haven’t seen since October.

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iPhone still reigns at the #1 spot with 25% of total opens—an increase of 1 percentage point since last month. Since October, iPad opens have remained steady with 12% market share. Android opens moved from fourth position to #5, and now represents 9% of opens—a 20% decrease from the previous month.

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While desktop opens have remained steady at 27%, we’ve seen another increase in webmail opens. With Gmail automatically enabling images, webmail opens have been on a continuous increase and now represent 25% of total opens—a level that they haven’t been at since March 2013.

Gmail opens continued to climb for the 4th month in a row, and now represents 10% of total opens—a 281% increase since November. While we assumed Gmail opens would rise, we expected a sharp increase rather than a steady climb. Comparing webmail open rates with and without Gmail factored in, we can see a flat trendline for other webmail providers.

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It may be too early to tell, but it looks like Gmail opens may be finally leveling off. We’ll continue to monitor Gmail open rates.

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View past market share updates:

Information on Gmail image caching and image blocking:

As always, keep in mind that some email clients may be over- or under-reported due to automatic enablement of images and/or image blocking. Tracking trends over time is the best way to monitor open data for email!