In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” Is it knowing your way around HTML and CSS? Or does it go beyond just code?
We’ve been fielding a lot of questions about the agendas for Litmus Live 2019. As you can imagine, it’s a lot of work to go through dozens and dozens of submissions from an incredibly smart group of email marketers. While it’s been a long time coming, we’re thrilled to release the (mostly complete) agendas for all three Litmus Live conferences this year!
When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren’t optimizing the channel are leaving money on the table with every send.
Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Here’s how.
One of the best ways to learn from experts at Litmus Live is our exclusive workshops. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. And they cover a range of topics, from design and development to email marketing strategy and professional development.
Curious what Litmus Live 2019 has in store for workshop attendees? Read on to learn more about this year’s amazing workshops in Boston and San Francisco.
We know that building an email and testing it across different environments is hard, but Litmus Builder—our code editor made for email developers—makes it a whole lot easier. And of course, we use it in our own email process, too!
Here’s a behind-the-scenes look at how we use Builder to test and troubleshoot our own emails before we send them.
Almost every brand relies on transactional emails like shipping confirmations, payment reminders, or password resets to keep their business running. Automated emails like these are a crucial component of your subscriber experience—and they often generate a significant share of a brand’s email revenue.
Still, many brands focus their email optimization and testing efforts only on one-off marketing campaigns. Transactional and triggered emails—even though they are so crucial to email marketing success—are often set up and then forgotten. Here’s why you should regularly review and test your transactional emails.
In this episode of Delivering, we’ll take a look at an essential technique for email designers: the humble—but powerful—background image. Learn why background images matter, how to code them using a variety of techniques, and how those various methods compare across different email clients.
Revisit some of our favorite themes from Litmus Live and get a sneak peek at how those trends are influencing this year’s agendas.
Given that we have team members based all over the globe, remote work is a big part of what we do—but there is just something special about being all together. Once a year, we bring the entire team together for an all-hands week—and this year, we took the team to Newport, Rhode Island.
There are a lot of different design techniques you can use in an email campaign. Although animated GIFs, typography, and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can they be used to help improve an email campaign?