Email Marketer, Party of One: The Communities You Should Join to Feel Less Alone0
Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. Others wrangle email as one of their multitudes of other responsibilities.
Day 1 working with email can be relatively straightforward. You learn how to set up an email in your email service provider (ESP), how to report on your emails post-send, and how to grow and improve your program.
Some things aren’t intuitive, though. How were you supposed to just know that Outlook doesn’t support background images? Or that Gmail doesn’t support web fonts? What do you do if you’re blacklisted?! Google is a powerful tool—and honestly, a skill—but a lot of the time, having a mentor or a community to talk with is much better than blindly searching online for answers.
If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Here are some of our favorites.
Join the #emailgeeks Slack Community
Join the Slack community—5,000 members and growing—where email marketers, designers, and developers from all over the world meet to ask questions and talk shop. You’ll find different channels for marketers, designers, and developers, connect with like-minded peers to chat about ESPs, tools, and email-related events, and follow hot topics and trends like accessibility and AMP for Email.
Become a Member of Women of Email™
Women of Email™ is a professional network aimed at promoting leadership and cultivating professional growth among women in the email space. Its thriving Facebook group includes thousands of women sharing their personal growth, job advice, and general love for email marketing. Plus, you can become a member by applying on their website—and membership is free.
Be Inspired with Really Good Emails
Making really good email is hard, but the folks at Really Good Emails (RGE for short) make it easier on all of us to learn about best practices and find email inspiration when we need it. Showcasing 4000+ of the best emails out there, be sure to check out RGE for excellent email design for product emails, onboarding emails, and more—and make collections of your favorites. They also have a video series called Feedback Friday and share interviews and articles for more really good learnings.
Get Online Help from the Litmus Community
Need help figuring out a pesky rendering issue? Stuck with a deliverability problem you can’t grasp? Have questions about email marketing and design best practices? The Litmus Community is where your peers can help you get answers. Create an account (or login with your existing Litmus account) and start connecting with and learning from the best email marketers around.
Meet Your Peers at Litmus Live
Interested in attending the premier email marketing conference and surrounding yourself with the best and brightest marketers in the business? Litmus Live is not a user or customer conference so anyone is welcome, from beginners to experts. With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there’s something for everyone.
Join the conversation on Twitter
If joining groups or posting on forums isn’t your thing, join the #emailgeeks conversation on Twitter. Users, email marketing professionals, and companies all discuss trends and ponder questions with each other, and it’s a great way to get to know what other email marketers are buzzing about.
Do you know any other invaluable email marketing communities? Share them below in the comments!