Email Insights Enables Litmus Preview and Analytics Technology in Silverpop Platform5
With such a wide array of email clients available, identifying the email programs and devices subscribers use to open emails important. Recognizing the value of identifying these trends, Silverpop recently announced the launch of their Email Insights application. Email Insights is powered by Litmus’ email preview and analytics functionality (and we couldn’t be happier about it!).
With Email Insights, users will be able to:
- Quickly preview their emails over 30 different email clients including Gmail, Outlook and iPhone and Android platforms
- Develop reports and easily analyze which devices and email clients recipients are opening email
Also, via a sync with Engage, marketers can determine the preferred device of each unique email recipient and send targeted content based on this preference.
In an interview with TechCrunch, Silverpop director of emerging apps Adam Steinberg explained how a marketer might leverage such a feature. “Instead of sending the same iPhone app launch message to everyone on their mailing list, they could create a special message for people who usually read those emails on an iPhone, with a direct link to download the app.”
Email Insights is a powerful way to seamlessly experience Litmus’ features alongside the Engage platform. Existing Litmus users interested in Email Insights will need to contact their Silverpop relationship manager about purchasing a separate Email Insights license.
HAVE ANY QUESTIONS?
Contact Silverpop toll-free at 1-866-SILVPOP (745-8767) or via email at email@example.com.