Email Design Podcast #81: MailChimp Moves to Single Opt-In Forms and Alto Mail to Be Retired0
In the 81st episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss MailChimp moving its forms to single opt-in by default, AOL retiring its Alto Mail app, how to fix Outlook DPI scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In this episode:
- (0:32) MailChimp is moving all forms to single opt-in by default: Users will still have the ability to set to double opt-in, but single opt-in will be the default behavior for all forms in MailChimp starting October 31st.
- (4:27) Alto Mail app is shutting down: The app will be taken off the app store on November 9th and support will fully discontinue on December 10th. Goodnight, sweet prince.
- (7:15) How to fix Outlook DPI scaling issues: Courtney Fantinato writes a great article based on her talk at Litmus Live on correcting DPI scaling in Outlook. Key action items: 1) add an XML namespace 2) force DPI setting with Outlook conditional comment 3) use CSS instead of HTML attributes.
- (11:48) Open source HTML email modification tools: EDMdesigner released TextVersion JS to strip out HTML markup and provide customize markdown, Bulletprooflist to convert lists into table-friendly lists, and BulletproofLineLength to force wrap long lines into separate lines.
- (13:57) Creating my own Gulp-based email workflow system: Inspired by her attendance at Litmus Live, Tori Pugh outlines her Gulp workflow which includes the use of Nunjucks templating and JSON for dynamic data.
- (16:05) Don’t design your emails: We give our takes on this article advocating for only ever using rich text emails and not designed, HTML emails.
- (24:14) SendGrid files for IPO: Having raised $80M to date and processed more than one trillion emails, SendGrid will be going public.
- (25:30) Emma sold, CEO steps down: Emma was acquired by Insight Venture Partners. Co-founder and CEO Clint Smith has stepped down, with CFO Wellford Dillard succeeding him. The company will remain in Nashville.
- (27:15) Email of the Week: Get a year’s worth of Framer
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