Email Client Market Share: New Stats

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Updated stats: Check out platform opens by month through September 2012!

We’ve taken another in-depth look at our aggregated Email Analytics statistics to examine how subscriber open behavior is changing. I’m always shocked to see how quickly subscriber behavior changes, especially in regards to mobile adoption.

Among our findings:

  • An 80% increase in smartphone and tablet opens over the last six months
  • More than double the number of Android opens from our 2011 figures
  • The month of February saw an even split between mobile, desktop and webmail opens for the first time ever.

Has your audience gone mobile?

It’s easy to get these stats for your own lists using Email Analytics. Break down your open rate and find out if your audience has gone mobile.

Click on the graphic below for an enlarged view.

Email Client Market Share: June 2012