Preview: Litmus Email Analytics


Earlier today I ran a 30 minute webinar to preview our forthcoming product: Litmus Email Analytics. The response was incredible, with almost 1,000 people attending and hundreds of questions, tweets and emails.

What is Litmus Email Analytics?

Litmus Email Analytics gives you data about your email campaigns that you’ve never had before. It tracks the engagement and behavior of your recipients after they open your email. This data helps you understand your recipients better, figure out what’s working, and vastly improve the response rates to your campaigns.

The data we’re able to collect is astonishing. Specifically, we can tell you:

  • How many people actually read your email
  • How many people deleted your email
  • If recipients printed a copy of your email (great for coupons and event invites)
  • If recipients forwarded your email to friends/colleagues (not using a web form, but organic, natural forwards)
  • What email clients the recipients are using
  • How often your email is viewed on mobile devices such as a BlackBerry, iPhone, etc.

We’re also able to combine this data to answer fascinating questions such as… Are mobile users more or less engaged? Does adding video to email increase engagement—are people actually watching? How does the day of week you send affect how many people forward your message? And dozens more, many of which we’ve not even considered yet.

Litmus Email Analytics will be released next week. Pricing information will be available on Monday.

Watch the demo

To best understand Litmus Email Analytics, watch the following demo I recorded today. I explain the concept, share real data from our own newsletter campaign, and take questions from the audience. The demo begins at the 6 minute mark.

You can also download a high resolution Quicktime version (82mb). My apologies for the slight audio problems during the first 10 minutes or so.

If you have questions about Litmus Email Analytics, please drop us an email. We’d love to hear your feedback.


Here’s a couple of screenshots that show the key features. We’ll have full product information on our site next week.