Designing the Perfect Call-to-Action [Infographic]

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Every email you send should have a purpose, and that purpose should be reflected in the call-to-action (CTA). If you’re not sure what your call to action should be, ask yourself the following questions:

  • “What do I want the recipient to do?”
  • “How will they know how to do it?”
  • “What’s the benefit to them?”

Paired with the tips from this infographic, the answers to these questions can help you optimize your email design and reach your goals!

Click on the graphic below for an enlarged view.

Creating Calls to Action

Don’t forget there are no rules when it comes to creating great calls to action, just guidelines. What works for your competitor, your friend or your mom might not work for you!


Never forget to check your CTA

With Litmus Checklist, we take all the stress out of checking your links, making sure they get to the right destination and that they’re tracked correctly. Spend time crafting instead of checking with Litmus Checklist.

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More CTA resources

There are a ton of resources out there aimed at helping the web world get better at creating awesome CTAs. The best part is that resources for websites can usually apply to email as long as there isn’t any fancy code involved. Whether you’re tweaking the language on your buttons or looking for design inspiration, you might find the following resources useful: