5 Pain Points That Slow Down Your Email Workflow: Webinar Recording + Q&A

Getting an email out the door involves a multitude of steps, tools, and stakeholders. A streamlined process keeps projects moving quickly and ensures high-quality output. A broken or labored process, on the other hand, can be damaging to your program and your team.

But what slows down email workflows—and where do mistakes creep in? For our 2019 State of Email Workflows research, we asked 3,000+ email marketers how they get campaigns out the door and what challenges they face along the way. In this webinar, we shared how you can tackle these pain points head-on and provided actionable advice on how to improve your email workflow. Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.

The 9 Big Changes to Email You Must Know Now: Webinar Recording + Q&A

You may think that email is pretty much what it is…. a tweak here or there but mostly the same as it ever was. There’s a misconception that the email channel hasn’t really changed in decades, but that couldn’t be further from the truth.

Email is constantly evolving and changing. Best practices come and go in reaction to shifts in subscriber preferences, policy changes, and products made by Google, Microsoft, and many more major players. So if you want to make the most of email as a marketing channel, knowing exactly what these email moves are and their impact on your company’s email initiatives is not an optional exercise (or at least it shouldn’t be). For this webinar, we teamed up with Jay Baer from Convince & Convert to walk through the 9 big changes to email you really need to know—and two you might not need to spend as much time on.

Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording at any time and read the Q&A below.

The Secrets to Really Good Email Personalization: Webinar Recording + Q&A

All email marketers know that “Hello {{First Name}}” is email personalization. But it doesn’t feel like really good personalization. Brands that have truly mastered the art of email personalization don’t just call their subscribers by name, but use data to fuel campaigns that truly create real value and delight the reader.

In this webinar, email geeks from Litmus and Really Good Emails look at the brands that take email personalization to the next level—including examples from their own emails—and provide hands-on advice for how you can steal their strategies and apply them to your program. Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.

What it Takes to Scale Your Email Program: Webinar Recording + Q&A

Sending great email isn’t easy. But sending great email at scale is a whole different challenge. How do you set up your program to handle more—and more complex—campaigns, all while keeping your brand voice and email quality consistent?

In this webinar, experts from Litmus and Salesforce share the secrets to growing your email program the right way and talk through the three pillars that make the foundation of a scalable email program: people, processes, and tools.

Didn’t have a chance to watch the webinar live? We’ve got the full recording and Q&A for you.

How to Make Email for Everyone in 3 Easy Steps: Webinar Recording + Q&A

Email accessibility has been voted one of the hottest email design trends of 2019, and is now a priority for the majority of brands. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive.

Implementing accessibility best practices is easier than you think. In this webinar, Litmus’ accessibility experts, Jason Rodriguez and Alice Li, walk through the stats and research that prove investing in accessibility is worth it and share the 3 steps you’ll have to take to create better email for everyone. 

Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.

What Makes a Really Good Newsletter: Webinar Recording + Q&A

Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. But they’re tough to do right. How do you design a newsletter that’s so dang good it engages your audience week to week or month to month?

In this webinar, email geeks from Litmus and Really Good Emails look at the brands that have mastered the art and mad science of sending awesome newsletters. Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and the emails we reviewed and read the Q&A here.

How to Turn Your Email Metrics Into Action: Webinar Recording + Q&A

To build a smart, data-driven email program, you need the right data and understand how to translate metrics into tactics that drive results.

In this webinar, experts from Litmus and Ansira, one of the largest independent agencies specializing in CRM, loyalty, and digital strategies for relationship marketers, dive into the key findings from Litmus’ State of Email Analytics report to understand what email metrics brands track (and how they do it) and provided actionable advice on how you can turn bare stats into strategies and tactics that drive results.

Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording now.

Supercharge Your Transactional Emails: Webinar Recording + Q&A

Do you want to create the perfect transactional email? In this webinar, special guest Becs Rivett-Kemm and the Litmus team reviewed transactional emails from your peers and provided hands-on design feedback, copywriting suggestions, and strategic takeaways that you can apply to your own campaign. Catch up on the webinar recording and read our Q&A!

The Trends & Strategies That Will Shape Your Email Program in 2019: Webinar Recording + Q&A

The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task. That’s why in this webinar, we brought together leading industry experts that broke down key insights from Litmus’ 2019 State of Email report, explained the trends that are changing the industry, and provided practical advice on what those changes mean. Didn’t have a chance to watch the webinar live? You can access the slides and the full recording and read our answers to the most popular questions in this post.

How to Utilize the Power of Gmail’s New Promotions Tab: Webinar Recording + Q&A

Curious how you can utilize Gmail’s new Promotions tab feature for your campaigns? This webinar provides you with all the tips and resources you need. Together with Jordan Grossman, Product Manager, Gmail, we walk through Gmail’s updates, explain how you set up annotations for your campaigns, and share best practices. Plus, we cover frequently asked questions from the email marketing community.