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Creative Typography in Email: Q&A with Paul Airy

In November, we joined forces with Beyond the Envelope’s Paul Airy for a guest webinar on using creative typography in email. Paul took a look at the role of typography and user experience in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great—even when images are disabled. With over 1,000 registrants, it was hard for Paul to answer all of the questions people had during the Q&A portion of the webinar. Fortunately, he extended his generosity to bring the questions we missed here on the blog.

Creative Typography in Email: Webinar Recap + Slides

Beyond the Envelope’s Paul Airy joined us for a guest webinar on using creative typography in email. Paul took a look at the role of typography in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great without compromising on user experience. The webinar was really informative and full of great inspiration! Check out the recording and slides.

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Webinar: Creative Typography in Email

With mobile opens continuing to rise (they now account for 48% of total opens!), and many email clients installed on smartphones and tablets displaying images by default, emails today have become heavily reliant on images. However, while iOS devices display images by default, many others, such as Android and BlackBerry, do not. In addition, many webmail and desktop clients block images by default. In this webinar, Paul Airy, Email Designer and Developer at Beyond the Envelope, will look at the role of typography in email design and development and, in particular, the creative use of HTML text, so that you can make your emails look great without compromising on user experience.

How to Make Your Holiday Email Campaigns a Success: Webinar Recap + Slides

While fall is the perfect time for businesses to kick their marketing into high gear, many maintain the status quo and fail to take advantage of the great opportunity to connect with their subscribers in new, unique ways during the holidays. In this webinar, AWeber’s Crystal Gouldey offered the top holiday marketing trends to try this season, examples from past successful holiday campaigns and quick ideas and tips you can apply immediately to your business. Check out the recording and slides!

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Bulletproof Email QA: Litmus in the HubExchange

Back in July, we launched a HubExchange app for Litmus in the ExactTarget HubExchange marketplace. With the launch of the HubExchange marketplace, Litmus offers ExactTarget users an affordable and simple way to preview mobile rendering, gather behavioral data and preflight your campaigns. We know that creating a consistent email experience across screen sizes, devices, and […]

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Fall 2013 Conferences, Webinars & Meet Ups!

If you haven’t heard the news yet, we’ve been busy prepping for the first ever email design conference of its kind! Along with the industry’s best, we’ll be in San Francisco, London and Boston this fall exploring how modern UI/UX concepts extend to the email experience, and demonstrating how careful planning, strategic guidance and stellar design can lead to dramatic results. However, this isn’t all that we have coming up! We have big plans the next few months and hope to see you at some (or all) of the events. You can also check out our Events page for all of our upcoming happenings.

All About Deliverability: Webinar with Al Iverson

In this fantastic webinar on email delivery with Al Iverson, he explains how spam filtering has evolved from a content-based system to one that weighs dozens of factors, often without human oversight. Al also provided lots of best practices and advice for making it to the inbox, touching on many topics: Getting permission to send […]

Webinar: Mobile Email (Why, What, and How)

Thanks to everyone that joined my webinar on Tuesday! With 43% of emails now being opened on a mobile device, it’s important to understand the options available for making emails that render well and perform better. I covered a lot of ground in an hour: Various mobile email design approaches: responsive, fluid, scalable and aware […]

Webinar: Mobile Email Creation for Subscription Sites

As we all know, mobile is big and only getting bigger. We saw an 80% increase in smartphone and tablet opens in the first six months of 2012, while stats on Email Client Market Share have shown the iPhone as the #1 client for three months in a row. With this growing trend, it’s important to […]