The Secrets to Really Good Email Personalization: Webinar Recording + Q&A

All email marketers know that “Hello {{First Name}}” is email personalization. But it doesn’t feel like really good personalization. Brands that have truly mastered the art of email personalization don’t just call their subscribers by name, but use data to fuel campaigns that truly create real value and delight the reader.

In this webinar, email geeks from Litmus and Really Good Emails look at the brands that take email personalization to the next level—including examples from their own emails—and provide hands-on advice for how you can steal their strategies and apply them to your program. Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.

What it Takes to Scale Your Email Program: Webinar Recording + Q&A

Sending great email isn’t easy. But sending great email at scale is a whole different challenge. How do you set up your program to handle more—and more complex—campaigns, all while keeping your brand voice and email quality consistent?

In this webinar, experts from Litmus and Salesforce share the secrets to growing your email program the right way and talk through the three pillars that make the foundation of a scalable email program: people, processes, and tools.

Didn’t have a chance to watch the webinar live? We’ve got the full recording and Q&A for you.

How to Make Email for Everyone in 3 Easy Steps: Webinar Recording + Q&A

Email accessibility has been voted one of the hottest email design trends of 2019, and is now a priority for the majority of brands. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive.

Implementing accessibility best practices is easier than you think. In this webinar, Litmus’ accessibility experts, Jason Rodriguez and Alice Li, walk through the stats and research that prove investing in accessibility is worth it and share the 3 steps you’ll have to take to create better email for everyone. 

Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.

What Makes a Really Good Newsletter: Webinar Recording + Q&A

Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. But they’re tough to do right. How do you design a newsletter that’s so dang good it engages your audience week to week or month to month?

In this webinar, email geeks from Litmus and Really Good Emails look at the brands that have mastered the art and mad science of sending awesome newsletters. Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and the emails we reviewed and read the Q&A here.

How to Turn Your Email Metrics Into Action: Webinar Recording + Q&A

To build a smart, data-driven email program, you need the right data and understand how to translate metrics into tactics that drive results.

In this webinar, experts from Litmus and Ansira, one of the largest independent agencies specializing in CRM, loyalty, and digital strategies for relationship marketers, dive into the key findings from Litmus’ State of Email Analytics report to understand what email metrics brands track (and how they do it) and provided actionable advice on how you can turn bare stats into strategies and tactics that drive results.

Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording now.

Supercharge Your Transactional Emails: Webinar Recording + Q&A

Do you want to create the perfect transactional email? In this webinar, special guest Becs Rivett-Kemm and the Litmus team reviewed transactional emails from your peers and provided hands-on design feedback, copywriting suggestions, and strategic takeaways that you can apply to your own campaign. Catch up on the webinar recording and read our Q&A!

The Trends & Strategies That Will Shape Your Email Program in 2019: Webinar Recording + Q&A

The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task. That’s why in this webinar, we brought together leading industry experts that broke down key insights from Litmus’ 2019 State of Email report, explained the trends that are changing the industry, and provided practical advice on what those changes mean. Didn’t have a chance to watch the webinar live? You can access the slides and the full recording and read our answers to the most popular questions in this post.

How to Utilize the Power of Gmail’s New Promotions Tab: Webinar Recording + Q&A

Curious how you can utilize Gmail’s new Promotions tab feature for your campaigns? This webinar provides you with all the tips and resources you need. Together with Jordan Grossman, Product Manager, Gmail, we walk through Gmail’s updates, explain how you set up annotations for your campaigns, and share best practices. Plus, we cover frequently asked questions from the email marketing community.