To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.
Using an unsubscribe survey to understand why your subscribers opt out can give you valuable insights to drive improvements in your email marketing program—but only if you ask the right questions. Based on our research into consumers’ unsubscribe reasons, here’s what you should consider including in your unsubscribe survey.
Apple’s iOS 10 Mail added support for list-unsubscribe, but the large “easy unsubscribe” banners that appear in marketers emails appear to be driving up opt-outs. Here’s why marketers shouldn’t panic…
In the 30th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down to interview email developer Mark Robbins about interactive email, accessibility in email, and more.
In the 26th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss new table structure and layout techniques for email as well as the new beta of Dreamweaver CC. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Microsoft’s announced $26 billion acquisition of LinkedIn could affect email users and email marketers in these five ways.
Beyond demonstrating the important role that email agencies play in our industry, our 2016 State of Email Agencies infographic highlights how their email production process differs from that of brand marketers.
Inbox providers have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. Now inbox providers have opened a new front in the battle against spam…Bad Design.
We may have lost control of our hashtag, but not our dignity. Announcing #LitmusLive for all things events at Litmus–including The Email Design Conference 2016!
While opens and clicks are a great way to measure overall engagement, they don’t paint the whole picture of a campaign’s performance. Our award-winning campaign didn’t have high opens or clicks, but it did accomplish its goal of creating awareness and generating buzz around The Email Design Conference.