Email marketers and designers are constantly looking for ways to set their campaigns apart in the inbox. One of the more common ways to enhance emails is by adding animation and motion to a campaign. While motion in email has traditionally been achieved through animated GIFs, CSS animations can sometimes be a more effective technique.
Enthusiasm for interactive email is at an all-time high, with marketers declaring interactive emails the biggest email design trend of 2018. Marketers are right to be excited. However, email’s disruptive evolution from static message to mailable microsite presents many challenges.
Just because GDPR is in place now, your work isn’t over. GDPR has long-term effects that marketers must understand so they can adjust their email strategies to comply with the law and avoid fines and other actions.
Here are three skills that you’ll have to master to be a successful email marketer in a post-GDPR world.
Based on a survey of more than 240 nonprofits, our Industry Spotlight examines the unique characteristics of and issues facing nonprofits. We’ll look at list size, send frequency, revenue from automation, campaign planning, email creation workflow & QA, and email deliverability. In addition to sharing research, we’ll share advice, including tips from our partner, NextAfter, a nonprofit research consultancy.
There is a whole set of integrations available with Litmus—each of them designed to automate manual steps that slow down your workflow and eliminate the risk of errors. Read on to figure out which integrations can supercharge your team’s email workflow when we break them down one by one.
We’re thrilled to announce that Microsoft’s latest desktop version of its popular email client—Outlook 2019—is now available for testing in Litmus Email Previews. The new Outlook comes with better fallbacks when using web fonts, SVG support, and more.
Microsoft Outlook is comprised of several versions of the email client. Collectively, those clients rank #4 in email client market share, with 9% of all email subscribers tracked opening in some version of Outlook. The latest version, Outlook 2019, is an update to the desktop edition that is bundled with Microsoft Office. Although Outlook 2019 is a new release, it should be noted that it largely implements some of the features that have been in use in Office 365 subscriptions. The good news for email marketers is that Outlook 2019 doesn’t come with any major surprises. Here’s what we found while looking at the latest version of Microsoft Outlook.
With 28% of all emails read on Apple’s iPhones, changes to Apple’s phones, the mobile operating system, and its email rendering can make a big difference to the email marketing world. So it’s no surprise that email geeks have monitored the release of Apple’s new phones. We did too, and we’re breaking down everything you must know about the new iPhones and iOS 12.
Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals.
Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted.
The majority of brands use email briefs—and successful email marketing programs are much more likely to use them. That’s because email briefs ensure that all stakeholders are aligned on the purpose and plan for the email, help prevent scope creep, and lays out clear success metrics. Here’s what you should include in your email briefs…
Our second event of the year—Litmus Live Boston—just wrapped. With three days of hands-on workshops, inspiring sessions, and hanging out with fellow email geeks, we’re exhausted but inspired. We walked away with heads full of ideas for how to make our emails even better.
Couldn’t make it to Litmus Live Boston? Don’t worry. Here’s a recap of our top three takeaways from #LitmusLive Boston.