Email designers have long sought to build campaigns for every device. Especially today, when roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), media queries can make this task easier.
In this webinar, we help you set the direction for your email marketing kickoff for the year with our three-point plan of (1) Assessing your email program, (2) Addressing challenges, and (3) Seizing opportunities. Litmus’ Chad White and Bettina Specht discuss each of those points in detail, backing them up with research and advice that will set your team is set up for email success in 2018.
It used to be that inbox providers would simply send and receive emails. They have since taken on a much bigger role in managing emails, from organizing and prioritizing to helping consumers declutter their inboxes.
Now, Inbox by Gmail and Yahoo! Mail are taking it a step further. Here’s everything you need to know about their recent feature addition: Unsubscribe suggestions.
With the General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. One of the major areas of change—and the one that’s been causing email marketers the biggest headache—is the question of how to collect and store consent.
Here’s a breakdown of the five most important things you must know about email consent under GDPR—with plenty of examples of how we put them into action here at Litmus.
Our industry is struggling against a host of email marketing challenges. We identify the top impediments to success and share advice from experts on ways to overcome them.
While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. Here are six manipulative email marketing tactics that marketers need to stop using.
This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. Learn how to put those trends—plus the eight others we surveyed marketers about—to work for your brand.
This year, Kevin Mandeville and Jason Rodriguez hosted more than 40 Email Design Podcasts, jam-packed with exciting tips and tricks, industry news, and inspiring guests. If you haven’t haven’t been able to keep up with all of them, we’ve got you covered:
Here are the top 5 Email Design Podcast episodes of 2017.
So far, interactivity seems to be the playing field of big-name brands. For small email teams or email beginners, interactivity still seems out of reach. But it doesn’t have to be! The secret is to start small. Here are six simple interactive elements that you can add to your emails today, brought to you by Alice Li from Shutterstock.
Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best content, we’re rounding up our top 10 most popular Litmus blog posts of the year.