blue links on iOS

How To Ban Blue Links on iOS Devices In Email

I’m sure you’ve noticed it before: phone numbers, addresses, dates, and—sometimes seemingly random—words like ‘tonight’ automatically turn blue and underlined in emails viewed on an iOS device. In this blog post, we’ll show you some examples of blue linking in action and introduce some coding techniques that will ban those blue links from your emails.

How to Fix Blue Links in Gmail

How to Fix Blue Links in Gmail

In September 2017 Gmail rolled out an update for G Suite users in which addresses and phone numbers are automatically linked in emails, and being turned blue. Learn why this is happening and how you can fix blue blinks in your emails.

The Ultimate Guide to List-Unsubscribe

Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to set up list-unsubscribe for your campaigns.

email image blocking

The Ultimate Guide to Email Image Blocking

One of the largest problems that email campaigns face is image blocking. Usually, due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to emails that lack the ability to immediately communicate and make an impact, or even looking broken. As a result, it’s extremely important to optimize your emails for images-off viewing.

The 5 Metrics You Should Add to Your Email Reporting

Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting the most clicks, they don’t provide a deeper understanding of subscriber interactions—and therefore they can also only provide a limited picture of your campaign’s performance.

Ready to lift your email reporting to the next level? Here are five metrics you should add to learn more about the people who are receiving your emails and how to get more thorough insights on your email campaign’s success.