animated GIFs in email

A Guide to Animated GIFs in Email

Email marketers are always looking for that extra something to draw attention to their campaigns. A common and simple way is found with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.

Animated GIFs in Email: 10 Tips for Keeping File Sizes Small

Surprising. Entertaining. Informative. GIFs are all of these things, and marketers and customers alike love these fun email additions. But you know what else GIFs can be? Big. It’s easy for a GIF file size to grow to bloated, behemoth proportions that interfere with email load times. 

Here’s ten tips for how you can optimize your animated GIFs to keep file sizes low.

2020 email design trends

10 Email Design Trends Hitting Your Inbox in 2020

With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s?

Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors, bold typography, and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. 

Here are 10 email design trends that will hit your inboxes in 2020.

Interactive emails are a top trend, but is anyone using them?

Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy.

We asked nearly 2,000 email marketers about their team’s use of interactive email design, and we’re a little surprised by the results.

The Ultimate Guide to Dark Mode for Email Marketers

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

In this post, we break down what email clients offer Dark Mode, how each client’s Dark Mode settings impact your email designs, and what you can do to improve your emails for subscribers that read in Dark Mode.

Animated PNGs in Email: An Alternative to GIFs?

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs.

But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too.

Animation in Email: 3 Mistakes You Shouldn’t Fall For

Earlier this year, we identified animation as one of the top email design trends for 2019. Email marketers everywhere are looking to create dynamic, engaging emails with the help of animations—whether that’s through the use of animated GIFs or code-driven CSS animations.

But to truly take advantage of the power of animations, you have to use them the right way, said Evan Diaz from Lucky Red Pixel in his talk at Litmus Live Boston this year. Unfortunately, marketers don’t always do that. If you’re considering adding animations to your next campaign, make sure you don’t fall for these common mistakes.

The Dangers of Last-Minute Changes to Emails (and How to Avoid Them)

“Oh, I’ll just make this one little tweak before we send…” Nope. No. Don’t do it. It may be tempting to make a small change to an email after it’s been approved and tested. Perhaps you want to tweak an image, add another section, or update a link. While it may seem harmless to make these small, last-minute changes, they can trigger a negative chain reaction.

If you find yourself making changes to an email after it’s approved, it’s time to assess the situation.