We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. And when we dig into the why, there are a few myths that we hear over and over again.
Do you want to create the perfect email experience with every send, in every inbox? Then don’t fall for these myths.
It’s not only the code behind emails that affects accessibility—a lot of the time, revisiting email copy can greatly improve the experience for subscribers. Ensuring your copy is readable and easy to understand goes a long way in making your campaigns more accessible. With these five easy tricks, you can make it happen. Here’s how.
Creating an email program is a lot like adding a set of stairs to a building. Stairs are standard for multi-level buildings—much like an email program is standard for a marketing campaign. But while stairs work, you might have to go a step further. You might need to add ramps for individuals in wheelchairs, or carrying rolling luggage. Maybe you have a building where an elevator makes the most sense in addition to a stairwell. Sometimes, escalators make the most sense. It’s the same way for email—you’re building an email program with many different kinds of subscribers and you simply need to think past your basic “stairs.”
How can we create emails that are easy to read for everyone? An important step is giving subscribers the autonomy to configure their own inbox experience to their needs.
There are built-in solutions in most operating systems to adjust the text size and contrast, but most don’t work well inside the inbox. So as email marketers, we have to take the matter into our own hands.
Email developer Paul Airy shares how an Accessibility Switcher™ lets your subscribers increase the font size or change the color contrast of your email, making it more accessible to a wider audience.
When we talk to Litmus customers (even the ones that have been using Litmus Builder for a while) there are a few features that can take your workflow to the next level—but not everyone knows about them.
If you call yourself a Builder pro, here are the 5 power user hacks you must know about.
Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. In this guide, we’ll look at what blue links are and the best way to prevent them from ruining your own emails.
Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content.
We curated the most popular Litmus Live sessions around email accessibility to give you insights into how some of the world’s best email marketers make their emails accessible to all of their subscribers.
As with most email trends, bringing abstractions to your layout helps your email stand out, elevating your messaging within busy inboxes. Going off-grid makes your creative unpredictable, builds curiosity, and demands attention which entices your subscribers to engage with your content.
Check out these brands that let their emails break free from rigid grid layouts to create truly unique email experiences.
When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren’t optimizing the channel are leaving money on the table with every send.
Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Here’s how.
We know that building an email and testing it across different environments is hard, but Litmus Builder—our code editor made for email developers—makes it a whole lot easier. And of course, we use it in our own email process, too!
Here’s a behind-the-scenes look at how we use Builder to test and troubleshoot our own emails before we send them.