Your subscribers are inundated with thousands of marketing messages every day, so it’s easy for messages to get lost in the noise. If they haven’t engaged with your emails for a while, maybe it’s because they’re getting lost in that noise—or maybe they’re just not interested in hearing from you anymore, but haven’t unsubscribed yet.
This is exactly where a re-engagement email comes in. Re-engagement emails can serve a few different purposes: letting your subscribers know what they’re missing out on with your content, giving your subscribers options to opt-down or officially unsubscribe, or just seeing why they haven’t been engaging with your emails. Here are 5 tips for creating re-engagement emails that will bring your subscribers back.
“How will email marketing change by the end of the decade?” We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the time. But how do they hold up now, a month in to 2020? Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead?
Are there any small ways to make your email stand out? What are the clever little touches that can delight readers or leave a lasting impression? Here are 5 ways to add brand personality to your email program.
Your email service provider is the beating heart of your email program. It’s what connects your team’s ideas with your customer’s inbox, and it’s usually a big budget decision. There are scenarios when two—or three, or four—ESPs are better than one.
In our latest State of Email Service Providers Report, we explored how teams of all sizes and structures send their emails. What we found were some scenarios that just might do better with multiple ESPs.
In this post, we’ll look at some methods on how to hide content from screen readers and when and where to use them. Then we’ll look at real-life use cases that we’ve encountered in our own emails, so you can get some ideas for practical applications in yours.
Nobody wants to submit an order online only to be met with radio silence or the bare minimum communication at best. Order, shipping, and delivery confirmation emails allow you to make the most of each sale. Here’s what they can and should do—and some great examples for inspiration.
Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support. Bright designs can create a very jarring experience when viewed in Dark Mode, so designers have started to consider a “Dark Mode first” approach, crafting inspirational creative that looks great for all subscribers, no matter which color scheme they set their inboxes to.
Which brands do dark email designs well, you ask? Get inspired by these beautiful examples.
For some email marketers, the email approvals process is too burdensome. On average, marketers spend 4.2 hours gathering reviews and approvals for a single email, which is usually longer than it took to code it. Others may be struggling with an email review workflow that’s too lax, leading to errors slipping through the cracks.
Does it really have to be this way? Let’s explore.
Password reset emails are probably so far down your priority list you haven’t even written it down. This is an easy-to-overlook email, but it’s more important than you might think. Here’s what a great password reset email can (and should) do—plus some beautiful examples to draw inspiration from.
We’ve all heard the stats about how it’s more expensive to attract a customer than retain them, but how exactly is this ongoing relationship so lucrative? Obviously, trust, a great customer experience, and a quality service or product are the bedrock for retaining customers. Ideally, though, your customer’s relationship with your company will expand over time, as opposed to stagnating.
Deciding when to send an upsell email is only a part of the equation for reaching maximum conversions. You also have to figure out what to sell and how to present it. Here are some upsell email best practices to add to your mental toolbox.