Which email clients should I test in?

Email rendering is complex, with as many as 15,000 variations out there, so how should you decide which email clients are a priority? Here are three different ways you can approach your email testing and troubleshooting process and the benefits and drawbacks that come with each.

How Distributed Email Teams Can Use Slack to Keep Projects Moving (And Stay Connected)

Is your email team suddenly forced to work from home and you’re not quite sure how to stay on top of your email tasks without the ability to collaborate in person? Luckily, there’s a whole set of tools out there that can help your email team feel connected and get work done when you can’t meet face-to-face—and Slack is probably one of the most popular tools powering remote teams. 

Here are our top 5 tips and tricks from our fully remote email team and the community on how your email team can use the power of Slack to get campaigns out the door faster, stay in sync with the rest of your team, and feel less alone when you can’t be together in person.

Interactive Hotspots in Email: A Step-by-Step Guide

Interactivity continues to be one of the hottest trends in email design—and interactive hotspots are one of the most popular interactive elements in a marketer’s toolkit. Hotspots let your subscribers uncover additional information when they hover or click on an item in your email—and allow marketers to provide an additional layer of detail to your emails without making your email design feel too crowded.

Read up on the details of how we designed and coded our hotspots in a recent email with this step-by-step guide.

3 Predictions for the Future of Email Teams

The email industry is constantly changing, but how will the ever-changing industry impact what email teams look like in 2020 and beyond? Which skills will be in hot demand in the future, and how can managers set up their email teams for future success? We asked leading industry experts how they see email teams change in the years to come. Here are their predictions.

Predictions for the Future of Email Marketing: Why It’s Time to Embrace Stricter Privacy Laws

Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Marketing teams everywhere became afraid that their lists would shrink along with their ROI.

Now, two years after GDPR went into effect, where do we stand? Let’s take a look.

Email First: The New Normal for Keeping You Connected to Customers in Challenging Times

Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships in a completely virtual world.

Litmus Live Spotlight: Sarah Esterman on How to Work With People

Like any other profession or pursuit, most of what we do in the email industry comes down to our relationships with others. Whether it’s our subscribers or stakeholders, how we communicate with people, our daily interactions, and what we learn from each other is what really matters. See how Litmus Live speaker Sarah Esterman learned how to work better with people in this exclusive conference spotlight.

How to Win Subscribers Back: 5 Tips for Creating Effective Re-engagement Emails

Your subscribers are inundated with thousands of marketing messages every day, so it’s easy for messages to get lost in the noise. If they haven’t engaged with your emails for a while, maybe it’s because they’re getting lost in that noise—or maybe they’re just not interested in hearing from you anymore, but haven’t unsubscribed yet.

This is exactly where a re-engagement email comes in. Re-engagement emails can serve a few different purposes: letting your subscribers know what they’re missing out on with your content, giving your subscribers options to opt-down or officially unsubscribe, or just seeing why they haven’t been engaging with your emails. Here are 5 tips for creating re-engagement emails that will bring your subscribers back.