Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. Like so often in email development, something that sounds so simple—adding a bulleted list can’t be rocket science, can it?—turns out to be trickier than you might think.
If you’re looking to include bulleted lists in your emails in a way that makes them accessible and bulletproof across email clients, we have the fix for you.
How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. Unfortunately, it’s common for email teams to lack the resources they need to plan, test, and execute flawless campaigns.
There’s a lot of noise in the marketing world. Between SEO, content marketing, paid social, and more, there’s no shortage of competition for the marketing budget. So why should brands put their marketing dollars into email marketing? Here are five impressive stats that prove an investment in email is more worthwhile than ever.
Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial, so it’s no surprise that many email marketers put significant effort into optimizing their send times to make sure messages reach subscribers when they’re actively checking their inboxes.
But what’s the best time to send email? It depends! We analyzed billions of email opens by time of day and found that the results are heavily impacted by geolocation and device usage.
Visual design is more than mere decoration. Great email designs aren’t just pretty, but make it easy for your subscribers to digest your content, find key information, and take action quickly—regardless of your subscribers’ ability. With that, email design has a significant impact on email accessibility.
If you’re looking to create more accessible email campaigns, optimizing your email design is just as important as writing accessible email copy and optimizing your code. How? Here are 8 best practices you should follow to ensure your campaigns are designed for everyone, regardless of ability.
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you ever heard someone say this sentence, you’ve witnessed someone fall for the most common misconception about deliverability.
The biggest mix-up we see when we talk to customers is that deliverability is discussed in terms of delivery rate. This simply isn’t true. Delivery rate is a valuable metric to consider, but it is not the same as deliverability. Let’s set the record straight.
There are a few email client details that can derail the email you worked so hard on. Email clients change your email code before it hits the recipient’s inbox. Sometimes this is to your benefit, and sometimes these edits lead to breaks. Updates to an app are the actual invisible ISP hand that you need to be aware of.
To shed light on how often email apps change, we took a look at the version histories for the biggest players.
Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. Others wrangle email as one of their multitudes of other responsibilities.
If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Here are some of our favorites.
You know the effort you put into creating perfect email experiences day in and day out, but sometimes it’s hard to articulate your contributions. Next time you find yourself explaining your efforts to your boss, keep in mind the following reasons why email testers are crucial to company success.