Between Justine Jordan, Jason Rodriguez, and me, we’ve given well over a hundred presentations and webinars. Along the way, there have been high points and there have been low points. Here are some presentation tips from the hard lessons we’ve learned over the years…
Design failures can prevent your readers from viewing and acting on your messages, and affect your brand reputation. In this post, you’ll learn about five common email design fails that plague email and how to fix each and every one of them.
Litmus users run the gamut. Everyone from freelancers to huge companies, agencies to non-profits, use Litmus to send better email campaigns every day. And every user has their own needs when it comes to managing who has access to their account.
See how Litmus for Enterprise makes user control and team management easy, regardless of how your team, company, or clients are structured.
While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails.
Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we’ve seen every copywriting fail: typos, “blah” writing, “meh” calls to action, and other misfires that turn email potential into missed opportunity. Here are the 5 biggest copywriting fails that you should avoid.
How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. It’s supported in all email clients that support preview text.
Email marketing campaigns can be felt in the short-term—as well as cumulatively over the long-term as part of your overall email program. Our Holistic Email Metrics Matrix helps you see the short- and long-term impacts of your campaigns on your business, on your subscribers, and on inbox providers.
Following on the heels of GDPR and in the wake of the Facebook-Cambridge Analytica scandal, the California Consumer Privacy Act (CCPA) will significantly strengthen privacy in the U.S. when it goes into effect on Jan. 1, 2020. The law affects all large companies that market to Californians or have data about consumers in California.
Testing is one of your fastest routes to achieve #NoFailMail. But, every day, we see emails in our inboxes with fails that are so obvious, it’s clear nobody took a second look before hitting “send.” Here are five email fails that we see too often—and hands-on advice for how to avoid them.