Your email service provider is the beating heart of your email program. It’s what connects your team’s ideas with your customer’s inbox, and it’s usually a big budget decision. There are scenarios when two—or three, or four—ESPs are better than one.
In our latest State of Email Service Providers Report, we explored how teams of all sizes and structures send their emails. What we found were some scenarios that just might do better with multiple ESPs.
In this post, we’ll look at some methods on how to hide content from screen readers and when and where to use them. Then we’ll look at real-life use cases that we’ve encountered in our own emails, so you can get some ideas for practical applications in yours.
Nobody wants to submit an order online only to be met with radio silence or the bare minimum communication at best. Order, shipping, and delivery confirmation emails allow you to make the most of each sale. Here’s what they can and should do—and some great examples for inspiration.
Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support. Bright designs can create a very jarring experience when viewed in Dark Mode, so designers have started to consider a “Dark Mode first” approach, crafting inspirational creative that looks great for all subscribers, no matter which color scheme they set their inboxes to.
Which brands do dark email designs well, you ask? Get inspired by these beautiful examples.
For some email marketers, the email approvals process is too burdensome. On average, marketers spend 4.2 hours gathering reviews and approvals for a single email, which is usually longer than it took to code it. Others may be struggling with an email review workflow that’s too lax, leading to errors slipping through the cracks.
Does it really have to be this way? Let’s explore.
Password reset emails are probably so far down your priority list you haven’t even written it down. This is an easy-to-overlook email, but it’s more important than you might think. Here’s what a great password reset email can (and should) do—plus some beautiful examples to draw inspiration from.
We’ve all heard the stats about how it’s more expensive to attract a customer than retain them, but how exactly is this ongoing relationship so lucrative? Obviously, trust, a great customer experience, and a quality service or product are the bedrock for retaining customers. Ideally, though, your customer’s relationship with your company will expand over time, as opposed to stagnating.
Deciding when to send an upsell email is only a part of the equation for reaching maximum conversions. You also have to figure out what to sell and how to present it. Here are some upsell email best practices to add to your mental toolbox.
After you’ve worked hard on your email campaigns, sent them to your subscribers, and analyzed the results… what’s next?
Email marketers, it’s time to look beyond the email channel on its own. The best email marketers don’t just send great campaigns and evaluate what’s working. They also communicate the power of the email channel across the marketing organization and beyond.
Email marketers are always looking for that extra something to draw attention to their campaigns. A common and simple way is found with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.
Surprising. Entertaining. Informative. GIFs are all of these things, and marketers and customers alike love these fun email additions. But you know what else GIFs can be? Big. It’s easy for a GIF file size to grow to bloated, behemoth proportions that interfere with email load times.
Here’s ten tips for how you can optimize your animated GIFs to keep file sizes low.