Crafting a perfect subject line isn’t easy. But sometimes, marketers take it a step too far. Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. It’s a dangerous approach that damages subscribers’ trust, hurts your brand image, and violates anti-spam laws.
Today, thousands of iPhone fans will make their trip to the Apple store to pick up their brand new iPhones. Plus, even more will update their phones to iOS 13—Apple’s newest mobile OS—over the next couple of days. If your subscribers are among them, will that impact how your emails look like?
While screen sizes and resolutions for the new iPhones remain the same (that’s great news for email marketers!), there’s one thing you must be aware of: With iOS 13, Apple introduces dark mode to its mobile phones, including the native iOS Mail app—and that might impact how your emails display for your clients.
Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill.
Don’t get me wrong; I don’t think you have to be an expert coder. But being able to make simple changes to existing emails without looping in an email developer can help significantly speed up your email production. You don’t need to ping a developer every time you’d like to swap out a link, fix a typo, or update a UTM parameter. I’ll walk you through the absolute basics you’ll need to keep your email engine running so you can make little changes yourself—and get your next campaigns out the door, faster.
You’re bound to have some growing pains when expanding your email marketing program. When your company grows, so more and more teams turn to you for email support and you’re asked to deliver an increasing number of campaigns, your email team will grow too. But how do you structure your team for long-term success?
The two main email team structures you’ll need to choose between are centralized versus decentralized. But what does that mean—and how do you know which is best? We have data to help you sort out the decision.
Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. Like so often in email development, something that sounds so simple—adding a bulleted list can’t be rocket science, can it?—turns out to be trickier than you might think.
If you’re looking to include bulleted lists in your emails in a way that makes them accessible and bulletproof across email clients, we have the fix for you.
How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. Unfortunately, it’s common for email teams to lack the resources they need to plan, test, and execute flawless campaigns.
There’s a lot of noise in the marketing world. Between SEO, content marketing, paid social, and more, there’s no shortage of competition for the marketing budget. So why should brands put their marketing dollars into email marketing? Here are five impressive stats that prove an investment in email is more worthwhile than ever.
Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial, so it’s no surprise that many email marketers put significant effort into optimizing their send times to make sure messages reach subscribers when they’re actively checking their inboxes.
But what’s the best time to send email? It depends! We analyzed billions of email opens by time of day and found that the results are heavily impacted by geolocation and device usage.