If you are anything like us, you are swimming in a sea of data. As marketers and designers, you are forever surrounded by data points, charts, graphs, and visualizations. But, which of these stats matter? Guest blogger Jesse Littlewood discusses the difference between vanity and actionable metrics—and what data is most valuable to focus on.
With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of the three most popular file formats for email: JPEG, GIF, and PNG.
With nearly 50% of emails opened on mobile devices, it’s important to keep small screens in mind. We offer plenty of mobile optimization tips, inspiration and resources on the Litmus blog—and starting today, we’re also offering 7 pre-tested and bulletproof responsive templates for your next campaign.
Last month, Justine and KISSmetrics teamed up for two great webinars: “How to Create Great Emails that Get Opened and Clicked” and “3 Strategies for Awesome Mobile-Optimized Emails.” If you weren’t able to tune in, don’t worry—the slides and recordings are now available!
Calls-to-action are every email marketer’s best friend. They are how we entice subscribers out of the inbox and onto a landing page. This guide goes over some best practices for designing and implementing calls-to-action in a friendly, engaging, and reliable way.
Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.
Predicting how emails will render on smartphones and tablets can get complicated because there are so many factors involved. Differences between device manufacturers, operating systems, screen sizes and email applications can all impact how your email will render on a mobile device. Just in case desktop and webmail rendering weren’t already giving you enough trouble (we’re looking at you, Outlook), the popularity of mobile has only added fuel to the fire.
While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.
In November, we joined forces with Beyond the Envelope’s Paul Airy for a guest webinar on using creative typography in email. Paul took a look at the role of typography and user experience in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great—even when images are disabled. With over 1,000 registrants, it was hard for Paul to answer all of the questions people had during the Q&A portion of the webinar. Fortunately, he extended his generosity to bring the questions we missed here on the blog.
Google has introduced a number of features to Gmail lately. Along with tabs in the new inbox and an updated mobile client, you can add image caching to the list of changes that affect email marketers. Image caching and how it affects email tracking can be a confusing topic. We take a look at Gmail’s changes and what it means for email marketers.