In the first half of 2015, we’ve seen email open data continue to favor mobile apps and providers that focus on new and innovative solutions. Desktop opens have fallen 4% in the first half of 2015 now representing 22% of opens. Mobile opens have seized desktop’s fallen share, growing 4% to capture 49% of market share. Conversely, opens in free webmail services like Gmail, Yahoo, and Outlook.com have decreased 4%; opens in these providers currently make up 29% of opens.
In my first monthly column for Marketing Land, I reveal two additional keys to increasing forwards that weren’t included in The Viral Email report.
After creating their trade show-specific app, Ferguson Enterprises wanted to ensure only the appropriate customers were receiving emails with a call-to-action to download the app. After all, Android or BlackBerry users certainly wouldn’t want to receive an email to download an iPhone app. With their Litmus Email Analytics data in hand, they could appropriately target their iPhone users—and their automation efforts are certainly paying off. Let’s take a look at their journey.
As we discuss in our recent “Designed for Success” webinar, there are two compelling reasons to regularly update your triggered emails: (1) quality assurance and (2) optimization.
To better understand the quiet, often invisible influence of email forwards, we used Litmus’ Email Analytics to analyze the forwards generated by more than 400,000 email sends and then examined the most viral emails to uncover the tactics and topics that spur forwards.
In the past, MIcrosoft has migrated all of its Hotmail users to Outlook.com in an effort to provide a more modern email experience. In order to further align their user interface and feature set, Microsoft has another big change coming: they’re replacing the interface and infrastructure of Outlook.com with Office 365. This will not only give Outlook.com’s inbox a facelift, but will likely affect the way your emails display for those subscribers. In this post, we’ll take a look at Office 365, and how it’ll affect email rendering in Outlook.com.
As we started nailing down logistics for The Email Design Conference 2015, conversations about making our launch email bigger and better than last year’s began. Due to its unique HTML5 video background technique, last year’s email generated some serious buzz. How could we top that? After many brainstorming sessions, we decided to use the common approach of dynamic content, but with a twist. We used a unique implementation to create a live Twitter feed in an email. Yes, a Twitter feed in an email.
Litmus user Dan Foody has discovered something very exciting about the Apple Watch. There’s a way to send a hidden version of your email campaign that only the Apple Watch will display. This gives you a lot more flexibility in your design. In this post, we’ll cover how to introduce a third part into your HTML email: text/watch-html, as well as tips on how to make it look great.
We’re thrilled to announce the launch of the Partner Resource Center—the perfect place to find frequently asked questions, API documentation, co-marketing guidelines, and more. You’ll also find a sampling of our current partners, testimonials, and opportunities for partners to showcase their great work in the industry! Created with Unlimited, agency, and API customers in mind, these resources support collaboration and innovation in the email industry.
While the inbox is the first thing a subscriber sees, it’s often the last thing considered when creating an email. Every inbox shows the sender (or ‘from’) name and subject line for an email. Many also display some preview text. And optimizing preview text is one of the most effective ways to increase open rates—sometimes up to 45%. In this post, we’ll cover what preview text is, how to use it, and where it’s supported.