The email industry is constantly changing, but how will the ever-changing industry impact what email teams look like in 2020 and beyond? Which skills will be in hot demand in the future, and how can managers set up their email teams for future success? We asked leading industry experts how they see email teams change in the years to come. Here are their predictions.
As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? And if so, how? We ran a webinar with Matthew Smith and Kristin Bond to share the best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands doing this the right way—and answers to the questions everyone’s asking.
Whether you need to send messages about impact to events, inventory, services, or to simply say things are operating as usual, here are some hands-on tips you should follow to make sure the emails you send in times of a crisis are error-free and build trust in stressful times—even if your team needs to send them ad-hoc.
Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Marketing teams everywhere became afraid that their lists would shrink along with their ROI.
Now, two years after GDPR went into effect, where do we stand? Let’s take a look.
Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships in a completely virtual world.
Like any other profession or pursuit, most of what we do in the email industry comes down to our relationships with others. Whether it’s our subscribers or stakeholders, how we communicate with people, our daily interactions, and what we learn from each other is what really matters. See how Litmus Live speaker Sarah Esterman learned how to work better with people in this exclusive conference spotlight.
Your subscribers are inundated with thousands of marketing messages every day, so it’s easy for messages to get lost in the noise. If they haven’t engaged with your emails for a while, maybe it’s because they’re getting lost in that noise—or maybe they’re just not interested in hearing from you anymore, but haven’t unsubscribed yet.
This is exactly where a re-engagement email comes in. Re-engagement emails can serve a few different purposes: letting your subscribers know what they’re missing out on with your content, giving your subscribers options to opt-down or officially unsubscribe, or just seeing why they haven’t been engaging with your emails. Here are 5 tips for creating re-engagement emails that will bring your subscribers back.
“How will email marketing change by the end of the decade?” We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the time. But how do they hold up now, a month in to 2020? Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead?
Let’s take a look at a few.
Are there any small ways to make your email stand out? What are the clever little touches that can delight readers or leave a lasting impression? Here are 5 ways to add brand personality to your email program.
Your email service provider is the beating heart of your email program. It’s what connects your team’s ideas with your customer’s inbox, and it’s usually a big budget decision. There are scenarios when two—or three, or four—ESPs are better than one.
In our latest State of Email Service Providers Report, we explored how teams of all sizes and structures send their emails. What we found were some scenarios that just might do better with multiple ESPs.