We’re thrilled to introduce the Litmus Job Board—the best place to find email-related jobs for designers, developers, marketers, and more. Read on to learn more about the Litmus Job Board.
With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.
Managing subscriptions, reporting, and analytics across these two distinct platforms presents a unique challenge. Curated founder, Dave Verwer, found that utilizing standard open racking and ESP analytics wasn’t an option—they’d be missing out on crucial push notification data. Faced with the option of creating their own email tracking platform, or integrating with an existing solution, Curated decided that the Litmus Email Analytics API was their best solution.
Marketers and email designers typically focus the majority of their efforts on optimizing their newsletters and promotional emails. The primary goals of these communications are usually new sales, leads, and conversions. However, there is a missed opportunity in engaging and retaining users with order confirmation emails. In this post, we provide tips for optimizing receipt emails and include plenty of examples along the way.
As an email designer, you understand the importance of keeping up with the latest changes in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Unfortunately, that’s not always an easy task, which is why we released our 2015 State of Email Report. In it, we take a look at all of the latest email updates—and their potential effects on your designs.
In our Responsive Email 101: HTML and CSS Basics webinar, we took a look at the mobile email landscape, the foundations of creating responsive emails, and why these techniques are crucial to improving the subscriber experience. We also covered email client support and demonstrated how to code a responsive email from scratch. We had a full house for the webinar, so while we tried to answer as many questions as we could during the Q&A portion, we weren’t able to get to them all. In this post, we round up some of the most commonly asked questions.
The email landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new iPhones, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2015 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips to keep you on top of your game.
The need for HTML tables in email can be confusing for those just getting started or coming from the web design world. In this post, we answer the question, ‘Why does email design require tables?’.
We recently held our first Community Contest, challenging members to show off creative uses of ALT text. See what the winners came up with in this quick recap.
Through testing, you can gain insights into your subscribers and their preferences that help you send strategic, optimized, and better-performing campaigns. The team over at Emerson, a manufacturing and technology company, wanted to generate interest in their product by offering a free trial via email. While they knew their B2B audience consisted mostly of conservative, middle-aged engineers, they were unsure which type of offer would resonate best—and ultimately produce the most leads. So, they set out to test…and test…and test again!