It’s rather simple to mess up your email A/B testing and either come to the wrong conclusion or undermine your results completely. Here are 13 recommendations to help you ensure that doesn’t happen to you…
Heads-up, email geeks! The Gmail Promotions tab has gotten a major update, and we’ve teamed up with Gmail to provide you with the knowledge and tools you need to get your emails ready for it.
While email engagement is important, especially for maintaining good deliverability, our research points to several reasons why opens and clicks are being heavily emphasized as key performance indicators. Brands should be concerned with each of these reasons.
Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to set up list-unsubscribe for your campaigns.
Email marketers are always looking for that extra something to draw attention to their campaigns. A common and simple way is found with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.
Apple announced that macOS Mojave, Apple’s upcoming 15th release of its desktop operating system, will be shipping with a prominent new feature: Dark Mode. Here’s what that means for email designers.
Email marketers and designers are constantly looking for ways to set their campaigns apart in the inbox. One of the more common ways to enhance emails is by adding animation and motion to a campaign. While motion in email has traditionally been achieved through animated GIFs, CSS animations can sometimes be a more effective technique.
Just because GDPR is in place now, your work isn’t over. GDPR has long-term effects that marketers must understand so they can adjust their email strategies to comply with the law and avoid fines and other actions.
Here are three skills that you’ll have to master to be a successful email marketer in a post-GDPR world.
Based on a survey of more than 240 nonprofits, our Industry Spotlight examines the unique characteristics of and issues facing nonprofits. We’ll look at list size, send frequency, revenue from automation, campaign planning, email creation workflow & QA, and email deliverability. In addition to sharing research, we’ll share advice, including tips from our partner, NextAfter, a nonprofit research consultancy.
There is a whole set of integrations available with Litmus—each of them designed to automate manual steps that slow down your workflow and eliminate the risk of errors. Read on to figure out which integrations can supercharge your team’s email workflow when we break them down one by one.