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Gmail Does It Again: The New Promotions Tab

If one topic dominated email marketing conversations in 2013, it was definitely Gmail tabs. The auto-organization of consumer inboxes struck general fear and uncertainty in the hearts of email marketers everywhere. Buckle your seatbelts, my friends. Gmail has done it again—displaying messages in a grid format with heavy emphasis on visuals rather than just plain text.

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Behind the Email: Launching Community

Launching the Litmus Community—a hub for any and all conversations about email design, marketing, and code—was an exciting announcement for our team. We didn’t want to launch Community with just any average marketing email. We wanted the message to resonate strongly with users and illustrate the idea that every email marketer and designer has a true home in the Litmus Community. Our Content Designer, Kevin, upped the ante by suggesting we add animation to the email. Find out how we did it!

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A Guide to Animated GIFs in Email

Email marketers are always looking for that extra something to draw attention to their campaigns. Recently, they seem to have found it with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.

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A Guide to Rendering Differences in Microsoft Outlook Clients

Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.

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PNG, GIF, or JPEG? Which is the Best Image Format for Email?

With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of the three most popular file formats for email: JPEG, GIF, and PNG.