What Is Emmet?

In the quest to reduce the time between brainstorm and send, email marketers are on the hunt for tools to speed up their workflows. In this post, we look at how a tool called Emmet can help email designers code their campaigns faster than ever before.

#NoFailMail: Why Avoiding Errors is the Key to Email Success

We all know email has a hundred ways to fail, whether by faulty coding, a glaring typo in a subject line, sending to the wrong list, or design gone awry. Just thinking about all the ways email can breakdown gives us the shivers. But why do we care so much about making emails error-free? Here’s why you’ll want your email program to reach #NoFailMail status.

Why Blacklistings Don’t Only Happen to Spammers

Being blacklisted is an email marketer’s nightmare, but for many marketers it’s a threat that’s somewhat theoretical. Being caught on a blacklist is something that only happens to spammers and brands that don’t follow email best practices, right?

Turns out that this isn’t quite true.

How to create an "add to calendar" link for your emails

How to Create an “Add to Calendar” Link for Your Emails

Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.

The Best of the 2017 State of Email Survey Research Series

More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports.