The Best Content Planning Tools for Email Marketers

Email marketing comes with a lot of moving parts and sometimes, it’s hard to stay organized. Content planning tools can help email marketing departments stay on task, on time, and on budget.

Instead of creating just another list of popular planning tools, we’ve polled hundreds of email marketers about what tools they use day in and day out. Here are a few interesting finds.

misleading subject lines

RE: Misleading Subject Lines

Crafting a perfect subject line isn’t easy. But sometimes, marketers take it a step too far. Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. It’s a dangerous approach that damages subscribers’ trust, hurts your brand image, and violates anti-spam laws.

iOS 13, Dark Mode, and Apple’s new iPhones: Here’s What Email Marketers Must Know

Today, thousands of iPhone fans will make their trip to the Apple store to pick up their brand new iPhones. Plus, even more will update their phones to iOS 13—Apple’s newest mobile OS—over the next couple of days. If your subscribers are among them, will that impact how your emails look like?

While screen sizes and resolutions for the new iPhones remain the same (that’s great news for email marketers!), there’s one thing you must be aware of: With iOS 13, Apple introduces dark mode to its mobile phones, including the native iOS Mail app—and that might impact how your emails display for your clients.

The 101 of Email Code: How to Navigate Email HTML as a Beginner

Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill.

Don’t get me wrong; I don’t think you have to be an expert coder. But being able to make simple changes to existing emails without looping in an email developer can help significantly speed up your email production. You don’t need to ping a developer every time you’d like to swap out a link, fix a typo, or update a UTM parameter. I’ll walk you through the absolute basics you’ll need to keep your email engine running so you can make little changes yourself—and get your next campaigns out the door, faster.

Organizing Email Teams: Centralized vs. Decentralized Team Structures

You’re bound to have some growing pains when expanding your email marketing program. When your company grows, so more and more teams turn to you for email support and you’re asked to deliver an increasing number of campaigns, your email team will grow too. But how do you structure your team for long-term success?

The two main email team structures you’ll need to choose between are centralized versus decentralized. But what does that mean—and how do you know which is best? We have data to help you sort out the decision.

Why You Should Invest in Email Now More Than Ever

How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. Unfortunately, it’s common for email teams to lack the resources they need to plan, test, and execute flawless campaigns.

There’s a lot of noise in the marketing world. Between SEO, content marketing, paid social, and more, there’s no shortage of competition for the marketing budget. So why should brands put their marketing dollars into email marketing? Here are five impressive stats that prove an investment in email is more worthwhile than ever.

The Dos and Don’ts of Unsubscribes

At first glance, unsubscribes seem negative. More unsubscribes means less people in your database, less people that receive your emails—and less return on investment for your email program. Right?

Wrong. Unsubscribes can actually be a good thing for your brand. If you’re looking to improve your unsubscribe process, keep these dos and don’ts in mind.