most popular email clients

The Top 10 Most Popular Email Clients of 2016

2016 brought significant changes in the email world, proving once again that the medium is still alive and kicking. This year saw the launch of a new version of iOS (iOS 10) and the Yahoo! Mail Android app dropping support for media queries. The biggest news of 2016 for email geeks? Gmail supporting <style> and media queries, effectively supporting responsive design. See what else you need to know for 2017.

mobile-friendly email

Mobile Holds At 56% For October Email Market Share

Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In October, our top categories stayed the same from September, with mobile opens holding strong at 56%, desktop at 17%, and webmail at 27%.

mobile-friendly email

Mobile Back Up To 56% For September Email Market Share

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In September, mobile opens increased to 56%, desktop opens decreased to 17%, and webmail opens decreased to 27%.

mobile-friendly email

Desktop + Webmail Increase For August 2016 Market Share

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In August, mobile opens dropped back down to 55%, desktop opens decreased to 18%, and webmail opens increased to 28%.

mobile-friendly email

Mobile Back Up To 56% For July 2016 Email Market Share

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In July, mobile opens jumped back up to 56%, desktop opens decreased to 17%, and webmail opens held at 27%.

April Email Market Share: Mobile Rises To 56%, Its Highest Point Yet

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In April 2016, mobile opens rose to 56% while desktop opens maintained at 19%. Meanwhile, webmail decreased to 25%. This represents a peak for mobile market share, and the longest sustained growth we’ve seen after the holiday season.

Mobile Dominates March Market Share As Trends Continue

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. March market share maintained the mobile growth we saw in February, with mobile email at 55%, webmail maintaining at 26%, and desktop opens maintained at 19%. Let’s take a more in-depth look at what’s shifting and what’s not for the month of March.