September 18, 2017

The Size of the Gender Pay Gap in Email Marketing

Women are a vital part of the email marketing industry, comprising 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. However, they are consistently undervalued. Women earn just 89 cents for every dollar men earn in the email marketing industry ($65,000 for women vs. $73,000 for men). We look into the factors that increase and decrease the gender pay gap.

July 17, 2017

Email Client Market Share Trends for 2017 (So Far)

The email industry is known for frequent—and mostly unannounced—changes that can affect marketing team’s workflows, email performance, and customer experience (and not always for the better). Here’s what’s happened so far in 2017, based on an data from Litmus Email Analytics.

July 12, 2017

Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected

Email program resourcing correlates strongly with program success. With many email marketers feeling under-resourced and under-supported, brands have serious cause for concern.

July 11, 2017

The 5 Most Problematic Subscriber Acquisition Sources: Are they redeemable?

We identified the subscriber acquisition sources that are mostly likely to cause deliverability problems. However, some of these list-building tactics are still definitely worth using, if used properly. We tell you how.

July 3, 2017

8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Most companies don’t use return on investment data when determining email marketing budgets, so if you can’t calculate your ROI, don’t worry. Here are eight approaches that you can use to successfully lobby for more support for your email projects.

April 11, 2017

4 Signs Your Email Approval Process Is Hurting Performance

Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous email approval process rather than a burdensome or lax one, according to Litmus’ State of Email Survey. We’ve identified four factors that can tip the balance of an email approval process toward being too cumbersome or too lax—both of which hurt the success of a program.

March 21, 2017

Here’s What We Learned After Tracking 17 Billion Email Opens [Infographic]

Over the course of the past year, we’ve analyzed over 17 billion email opens to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2016 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.

March 8, 2017

Email Attention Spans Increasing [Infographic]

While technology has been blamed for shrinking attention spans, email is not to blame. That’s because the average time spent reading an email increased by nearly 7% to 11.1 seconds between 2011 and 2016, according to an analysis of billions of emails using Litmus Email Analytics. This infographic shares all the details about email attention spans.

March 2, 2017

A Snapshot of the Email Professional in 2017

More than 3,500 marketers completed our State of Email Survey, which explores how brands plan, build, approve, send, and ensure the deliverability of their email campaigns. Based on those survey responses, here’s what the average email professional looks like.

January 30, 2017

The Top 10 Most Tested Email Clients of 2016

We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.