This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.
The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.
How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
Marketers who describe their email programs as successful spend more time on every facet of email production compared to those at less successful programs. The only exception is reviews and approvals, which both groups spend the same amount of time on. Let’s look at why the email review and approval process appears to be different from other email workflow stages.
Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. However, when it comes to email marketing spending, the integration of email with other channels is tops.
Over the course of the past year, we’ve analyzed 15 billion email opens to see where subscribers read emails, and summarized our findings in our 2017 Email Market Share infographic. We take a look at what Litmus Email Analytics taught us about mobile, webmail, and desktop opens over the course of the year, analyze major movements in email client popularity, and provide insights into what those changes might mean for email marketers.
New products, new team members, and a whole lot of projects to help brands get access to the knowledge and tools they need to send better email—2017 has been an exciting year for Litmus. We asked the Litmus team: “Looking back at the the past year, what are you most proud of? What surprised you most?” Here’s what they said.
While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. Here are six manipulative email marketing tactics that marketers need to stop using.
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
Looking for email marketing jobs in the US? Canada? The UK? We tell you where the hotspots are, based on postings on the Litmus Community Job Board over the past year. We also look at how those hotspots have changed since 2015, plus the email marketing skills that are in demand.
Women are a vital part of the email marketing industry, comprising 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. However, they are consistently undervalued. Women earn just 89 cents for every dollar men earn in the email marketing industry ($65,000 for women vs. $73,000 for men). We look into the factors that increase and decrease the gender pay gap.