Designing and coding emails can be a manual, arduous process, but it doesn’t have to be. Snippets and partials can help you automate your email workflow, speed up development time, and reduce the chance of errors. Here’s how.
Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily lead to mistakes. It doesn’t have to be that way—here are seven ways you can add automation into your email workflow.
Say hello to the newest addition to the Litmus Email Creative Platform: Introducing Litmus Proof.
With Litmus Proof as your centralized tool for collecting feedback, you can improve collaboration, get better visibility, and enjoy fewer review cycles—and ultimately get your emails out the door, faster.
As a full service digital agency, Whereoware knows that when it comes to providing email services, quality matters. So, what’s Whereoware’s secret to building customizable templates that looks great everywhere? The team relies on Litmus Builder to develop and thoroughly test every code snippet before it’s made available to their clients. Read their story.
If you utilize Litmus Builder to build and code your emails and use Liveclicker to power dynamic content in your campaigns, you’ll love Liveclicker’s newest Chrome extension—RealTime Email Content for Litmus Builder.
We sat down with Jen Fahey, Director of Product Management at Liveclicker, to get the scoop on the brand new Chrome extension and how it can streamline your email development workflow.
Are you a Marketo user? We’re making it a whole lot easier for you to build, test, and troubleshoot your emails faster—without switching back-and-forth between your tools—with ESP Syncing and the Litmus Extension.
Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Learn how you can optimize your email templates to render perfectly in Samsung Mail with this blog post.
Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting the most clicks, they don’t provide a deeper understanding of subscriber interactions—and therefore they can also only provide a limited picture of your campaign’s performance.
Ready to lift your email reporting to the next level? Here are five metrics you should add to learn more about the people who are receiving your emails and how to get more thorough insights on your email campaign’s success.
When I joined Litmus nearly 7 years ago, Litmus was known best for Email Previews. Today, Email Previews is no longer a standalone feature. Our commitment to creating the world’s best email testing tools has evolved into the Litmus Email Creative Platform, seamlessly integrating time-saving features like Builder and Checklist into every aspect of your workflow and making everyday email tasks faster and easier.
This summer, we’ve made even more exciting updates to our platform. Here’s what’s new.
When your email team is small, it’s nearly impossible to manage your entire email program without looping in outside help. As a result, many email marketers rely on colleagues from other departments to help execute their campaigns. But how do you ensure email quality by experts and non-experts alike, while at the same time allowing your email program to scale?
Sean Kennedy, Product Marketer at Zapier, shares how his team uses Litmus to empower the entire marketing team to send email, while at the same time reducing errors and improving the overall quality of their email campaigns.