The 5 Metrics You Should Add to Your Email Reporting

Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting the most clicks, they don’t provide a deeper understanding of subscriber interactions—and therefore they can also only provide a limited picture of your campaign’s performance.

Ready to lift your email reporting to the next level? Here are five metrics you should add to learn more about the people who are receiving your emails and how to get more thorough insights on your email campaign’s success.

The Litmus Evolution: From Email Previews to the Email Creative Platform

When I joined Litmus nearly 7 years ago, Litmus was known best for Email Previews. Today, Email Previews is no longer a standalone feature. Our commitment to creating the world’s best email testing tools has evolved into the Litmus Email Creative Platform, seamlessly integrating time-saving features like Builder and Checklist into every aspect of your workflow and making everyday email tasks faster and easier. 

This summer, we’ve made even more exciting updates to our platform. Here’s what’s new.

How Zapier Uses Litmus to Empower Their Entire Marketing Team to Send Great Email

When your email team is small, it’s nearly impossible to manage your entire email program without looping in outside help. As a result, many email marketers rely on colleagues from other departments to help execute their campaigns. But how do you ensure email quality by experts and non-experts alike, while at the same time allowing your email program to scale?

Sean Kennedy, Product Marketer at Zapier, shares how his team uses Litmus to empower the entire marketing team to send email, while at the same time reducing errors and improving the overall quality of their email campaigns.

 

Test with Litmus Wherever You Build: Introducing the Litmus Extension

Whether you’re using a local editor (like Dreamweaver) or prefer your ESP’s email editor to create your emails, with the Litmus Extension you can preview, troubleshoot, and optimize your emails without leaving your build environment. Make building and testing emails an integrated, quick, and easy experience. Here’s how Litmus Extension can get your emails out the door, faster.

Security at Litmus: How We Keep Your Data + Assets Safe

Here at Litmus, we maintain the highest levels of confidentiality, privacy, and security for our customers’ data. We dedicate time, money, and resources to safeguard Litmus and our customers from data loss and theft. That is why we’re excited to introduce the brand-new Enterprise Security features in the Litmus Creative Platform that will help you better protect your account and your data, and fulfill even your most unique security requirements.