Which email clients should I test in?

Email rendering is complex, with as many as 15,000 variations out there, so how should you decide which email clients are a priority? Here are three different ways you can approach your email testing and troubleshooting process and the benefits and drawbacks that come with each.

New in Litmus: Outlook for Office 365 + Dark Mode

Microsoft Outlook has been around for decades. Although it’s gone through countless iterations, it remains one of the most popular email clients around, currently placing #4 in our email client market share. The latest update to Outlook on desktop, made available to users of Microsoft’s Office 365 subscription, continues in the same vein as prior versions but introduces a few challenges for email marketers, especially around Dark Mode.

Curious what Outlook for Office 365 has in store? Read on to learn more about Microsoft’s latest release.

How to Seamlessly Transition to the New Litmus: Webinar Recording + Q&A

Last year, we released the new, redesigned Litmus, helping you build, test, review, and analyze every email in one seamless view. The new platform has the power to bring your email process to the next level, but we know that transitioning to a new workflow isn’t always easy. Catch up on our webinar all about the new Litmus and how to transition your team—plus get the answers to the questions we received.

Simplify Your Email Workflow with the Litmus Power-Up for Trello

Email marketing comes with a lot of moving parts and, sometimes, it’s hard to stay organized. That’s why many teams rely on various tools to keep them on task, on time, and on budget. Great tools can help make the tough job of getting a perfect email out the door a whole lot easier—but we believe that the true magic happens when those tools speak to each other and help you automate the steps you’d otherwise have to do manually.

Today, we’re excited to share that Litmus now integrates with one of the most popular project management tools for email marketers: Trello! With the new Litmus Power-Up for Trello, it’s easier than ever to sync your email projects between Litmus and Trello for a more seamless workflow, improved collaboration, and less time wasted jumping back and forth between tools.

New in Litmus: Email Client Recommendations, Image Support in Proof, Dynamic Content Testing, and More

In October, we announced the all-new, redesigned Litmus platform. We put your email at the center of Litmus, and now we’re making the experience even better. Our latest update comes with features that will help you test wherever you build, ensure you’re testing the email clients and devices your subscribers care about most, and streamline the email design review and approval process. Here’s what’s new.

A Partner You Can Trust: Litmus Successfully Completes SOC 2 Examination

At Litmus, we talk a lot about Trust. In fact, Trust is one of our core Litmus principles. Trust permeates everything we do at Litmus. We want Litmus to be a partner you can count on, so we constantly improve the reliability of our product, always focus on having the best customer support, and put privacy and security at the center of everything we do.

Litmus is very proud to have successfully completed the SOC 2 Type 1 examination on August 31, 2019.

6 Crucial Email QA Tasks You Can Automate With Litmus

When you’re building an email, there are a lot of elements to keep track of. You need to make sure your subject line and preview text aren’t too long, links aren’t broken, ALT text for images shows up—and that’s just the beginning. What about making sure your emails sound intelligible on a screen reader? Are you on any blacklists? Does your email take too long to load?

Phew—that’s a lot of things to check for before you send that email.

Here’s the good news though: With Litmus, you can speed up your pre-send testing process and enable your team to send error-free emails that perform, faster. Curious how? Here are 6 time-consuming email QA tasks that you can automate with Litmus Checklist.

New in Litmus: Aggregated Reporting in Email Analytics

Do you wish you could view all of your email campaigns at once—to identify which ones performed the best, which ones you could maybe improve, or even just get a snapshot of how much engagement your email program had within a period of time?

Look no further. Introducing: Aggregated Reporting in Litmus Email Analytics.