New in Litmus: Aggregated Reporting in Email Analytics

Do you wish you could view all of your email campaigns at once—to identify which ones performed the best, which ones you could maybe improve, or even just get a snapshot of how much engagement your email program had within a period of time?

Look no further. Introducing: Aggregated Reporting in Litmus Email Analytics.

Introducing the New, Redesigned Litmus

Whether you’ve been with us since day one or you’re a new fan, you know that we’re committed to constantly innovating and improving our solution with new features and integrations. We love hearing what you think about Litmus and how it helps you with your email workflow, but we also love hearing how we can make it even better. So when we heard your feedback that our tools were disconnected and you lacked visibility into the status and deadlines of campaigns, we listened.

Today, we are so excited to announce that the Litmus platform has gotten a refresh—and it’s a big one!

iOS 13, Dark Mode, and Apple’s new iPhones: Here’s What Email Marketers Must Know

Today, thousands of iPhone fans will make their trip to the Apple store to pick up their brand new iPhones. Plus, even more will update their phones to iOS 13—Apple’s newest mobile OS—over the next couple of days. If your subscribers are among them, will that impact how your emails look like?

While screen sizes and resolutions for the new iPhones remain the same (that’s great news for email marketers!), there’s one thing you must be aware of: With iOS 13, Apple introduces dark mode to its mobile phones, including the native iOS Mail app—and that might impact how your emails display for your clients.

New Ways to Use Litmus + Salesforce Marketing Cloud

Here at Litmus, we work hard to help you create great emails by integrating with the tools you use most. Last year, we announced an integration with Salesforce Marketing Cloud to streamline your email testing and production without switching back and forth between tools.

With the latest updates to Salesforce Marketing Cloud, we’re excited to announce that our integration improved as well. Here’s how those updates will help you get flawless emails out the door even faster.

Accessible Email Made Easy: Introducing Accessibility Checks in Litmus

Accessibility matters and marketers know it. Email accessibility has been voted one of the hottest email design trends of 2019, so it’s no surprise that for the majority of brands email accessibility is now a priority. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive. 

It’s our goal to help marketers like you create emails that look great and perform on every device and for every subscriber.  And starting today, optimizing your emails for accessibility is getting a whole lot easier. Introducing Accessibility Checks in Litmus Checklist.