Despite millennials having a reputation for being different from everyone else, their email behavior is very similar to that of older generations when it comes to the things that drive them to unsubscribe and report emails as spam, according to the findings of our Adapting to Consumers’ New Definition of Spam report.
Even though an unsubscribe may seem like a marketer’s worst nightmare, unsubscribes can be a good thing. The alternative, being marked as spam, is much worse. Here’s why.
Over the years email developers created all types of “best practices” to help others get started with email coding, or to act as reminders for those in the trenches of what email developers can and can’t do. But those have changed, and keep changing. Here are seven email development myths that have been around for ages, and why it’s time to finally put them to rest.
Subject lines are the most written about email marketing element—and they’re the most misunderstood as well. Here are six myths about subject lines that have been repeated so many times that you may believe they are true…
Update: Gmail Rolls Out Support for Responsive Design, Improved Font Styling + CSS for Accessibility
Email designers, it’s time to rejoice. Gmail is changing—big time. On August 31, 2016, Gmail began supporting the CSS property display: none;. And today, Gmail announced they will begin supporting <style> and media queries later this month.
Gmail made a small change that has some big implications for email designers. See what the latest update to Gmail’s rendering engine means for your email campaigns.
Frustrations with email rendering in Outlook run deep. They date back to 2007 when Microsoft switched its Outlook rendering engine from Internet Explorer to Word, which had—and still has—poor support for HTML and CSS. Those frustrations boiled over in the FixOutlook.org Project. Here’s what’s changed since then.
The adoption of mobile-aware and responsive-aware design was responsible for most of the increase in mobile-friendly emails over the past year. That’s because these design approaches make it much easier to produce emails compared to hybrid and fully responsive design.
A little over a year after Verizon acquired AOL for $4.4 billion, the mobile communications giant has acquired Yahoo for $4.83 billion, driving further consolidation in the webmail space and setting themselves up to push harder into mobile email.
The definition of a conversion has become more than a little hazy. We turn to five experts to bring some clarity to the issue and to help you avoid conversion inflation.