Gmail made a small change that has some big implications for email designers. See what the latest update to Gmail’s rendering engine means for your email campaigns.
Frustrations with email rendering in Outlook run deep. They date back to 2007 when Microsoft switched its Outlook rendering engine from Internet Explorer to Word, which had—and still has—poor support for HTML and CSS. Those frustrations boiled over in the FixOutlook.org Project. Here’s what’s changed since then.
The adoption of mobile-aware and responsive-aware design was responsible for most of the increase in mobile-friendly emails over the past year. That’s because these design approaches make it much easier to produce emails compared to hybrid and fully responsive design.
A little over a year after Verizon acquired AOL for $4.4 billion, the mobile communications giant has acquired Yahoo for $4.83 billion, driving further consolidation in the webmail space and setting themselves up to push harder into mobile email.
The definition of a conversion has become more than a little hazy. We turn to five experts to bring some clarity to the issue and to help you avoid conversion inflation.
The contributors to our “Email Marketing in 2020” report predicted changes that have the potential to fundamentally change the job of email marketer. Here are some steps you can take now to prepare yourself for three of the most disruptive changes coming to our industry…
Microsoft’s announced $26 billion acquisition of LinkedIn could affect email users and email marketers in these five ways.
The email inbox is shared space. And while the format of an email address—Subscriber@InboxProvider.com—tells you who’s in charge, it’s undeniable that all three parties—subscribers, inbox providers, and senders—have an important role to play in the inbox and that each have their own kind of control.
Inbox providers have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. Now inbox providers have opened a new front in the battle against spam…Bad Design.
Google has updated its Inbox by Gmail email app several times since launching it in October 2014. One of the most recent updates—glanceable newsletters—shows a preview of the links in a newsletter, as well as links to previous newsletters, without having to click into the email. We’ll cover how it works, as well as how to optimize your designs in this updated email app.