Email marketing and other digital channels don’t fit well into the traditional paid-owned-earned (POE) media model. Moreover, thinking of email as owned media will only cause you to struggle. Here’s why the POGLE media model makes more sense and sets you up to succeed…
Inconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported!
Women are a vital part of the email marketing industry, comprising 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. However, they are consistently undervalued. Women earn just 89 cents for every dollar men earn in the email marketing industry ($65,000 for women vs. $73,000 for men). We look into the factors that increase and decrease the gender pay gap.
CAN-SPAM sets a low bar for compliance. Subscribers, inbox providers, and other countries have set much, much higher bars for what’s acceptable. While on the surface, lax regulations look like an advantage for brands marketing to American consumers, it’s really setting them up for failure. Here’s what CAN-SPAM requires and how the law could be doing a much better job of setting U.S. businesses up for email marketing success…
To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.
Get to know Alice Li in our Litmus Live Speaker Series, who will be sharing her knowledge about interactive email at this year’s Litmus Live Boston.
Finding and retaining great email marketers is essential, but it’s only step one in building a successful email marketing program. The second step? Creating an environment that fosters email marketing innovation, so you can avoid falling behind.
Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected
Email program resourcing correlates strongly with program success. With many email marketers feeling under-resourced and under-supported, brands have serious cause for concern.
Most companies don’t use return on investment data when determining email marketing budgets, so if you can’t calculate your ROI, don’t worry. Here are eight approaches that you can use to successfully lobby for more support for your email projects.
Marketers are incredibly split on whether email marketing is a channel that’s forgiving of mistakes. Litmus spoke with several email experts about the issue and we discuss four ways that marketers can make the email channel more failure-friendly.