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Surprise! Millennials Love Email Just As Much As Everybody Else

Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Americans between 18 and 33 will have $200 billion in buying power by 2017, according to the Harvard Business Review. That has marketers desperate to understand millennials, including how best to communicate with them. You’ll need to adapt to reach this generation. Here’s how.