The adoption of mobile-aware and responsive-aware design was responsible for most of the increase in mobile-friendly emails over the past year. That’s because these design approaches make it much easier to produce emails compared to hybrid and fully responsive design.
A little over a year after Verizon acquired AOL for $4.4 billion, the mobile communications giant has acquired Yahoo for $4.83 billion, driving further consolidation in the webmail space and setting themselves up to push harder into mobile email.
The definition of a conversion has become more than a little hazy. We turn to five experts to bring some clarity to the issue and to help you avoid conversion inflation.
The contributors to our “Email Marketing in 2020” report predicted changes that have the potential to fundamentally change the job of email marketer. Here are some steps you can take now to prepare yourself for three of the most disruptive changes coming to our industry…
Microsoft’s announced $26 billion acquisition of LinkedIn could affect email users and email marketers in these five ways.
The email inbox is shared space. And while the format of an email address—Subscriber@InboxProvider.com—tells you who’s in charge, it’s undeniable that all three parties—subscribers, inbox providers, and senders—have an important role to play in the inbox and that each have their own kind of control.
Inbox providers have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. Now inbox providers have opened a new front in the battle against spam…Bad Design.
Google has updated its Inbox by Gmail email app several times since launching it in October 2014. One of the most recent updates—glanceable newsletters—shows a preview of the links in a newsletter, as well as links to previous newsletters, without having to click into the email. We’ll cover how it works, as well as how to optimize your designs in this updated email app.
Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing’s ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case…
Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Americans between 18 and 33 will have $200 billion in buying power by 2017, according to the Harvard Business Review. That has marketers desperate to understand millennials, including how best to communicate with them. You’ll need to adapt to reach this generation. Here’s how.