The blurring of lines between different kinds of email-sending tools and the confusion around company and product brands means that ESPs are becoming a state of mind and not so much a discrete business or business unit even. Litmus saw ample evidence of this in the responses to our third annual State of Email Survey.
Marketers are very excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails.
Gmail released its major redesign today, bringing a whole set of brand new features to its users’ inboxes. But are there any changes that will impact email marketers? We’ve got the rundown.
I was privileged to be presented with the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year Award. Honestly, I’ve been really overwhelmed with feelings of gratitude toward the industry and everyone I’ve worked with. In preparing the acceptance speech I delivered at the Email Evolution Conference last week, I actually wrote two others. I wanted to share all three with you here.
Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. However, when it comes to email marketing spending, the integration of email with other channels is tops.
Email marketing and other digital channels don’t fit well into the traditional paid-owned-earned (POE) media model. Moreover, thinking of email as owned media will only cause you to struggle. Here’s why the POGLE media model makes more sense and sets you up to succeed…
Inconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported!
Women are a vital part of the email marketing industry, comprising 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. However, they are consistently undervalued. Women earn just 89 cents for every dollar men earn in the email marketing industry ($65,000 for women vs. $73,000 for men). We look into the factors that increase and decrease the gender pay gap.
CAN-SPAM sets a low bar for compliance. Subscribers, inbox providers, and other countries have set much, much higher bars for what’s acceptable. While on the surface, lax regulations look like an advantage for brands marketing to American consumers, it’s really setting them up for failure. Here’s what CAN-SPAM requires and how the law could be doing a much better job of setting U.S. businesses up for email marketing success…
To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.