April Fools’ Day gives email marketers (and marketers in general!) the perfect opportunity to show their brand personality through witty and funny techniques. Here at Litmus, we anxiously monitored our inboxes all day (yes, we are email nerds) waiting for the April Fools’ emails to roll in. While there were some awesome ones that made us laugh, the majority left us feeling pretty unimpressed.
Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.
Email marketers can no longer ignore mobile. Despite a recent dip in mobile opens, mobile remains a favorite medium for consuming email. So what do marketers and designers need to do to take advantage of this increasingly important audience?
With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of the three most popular file formats for email: JPEG, GIF, and PNG.
Many in the email industry attempt to gain a competitive edge by locking up their knowledge of email clients, coding techniques, and campaign stats. This outdated attitude is, in reality, hurting the entire email design industry. For the email industry to evolve into a well-respected, mature community, we all need to share our knowledge and work together to refine our craft.
Gmail recently announced a new feature, called “Quick Actions,” that will allow users to perform actions right in their inbox without needing to open emails first. In the mind of an email marketer, this equates to skipping several steps in the conversion process: bypassing the open and going straight for the CTA. Responding to an […]
Early versions of the BlackBerry OS either didn’t support HTML at all or completely mangled designs. While OS 6 made a giant stride forward by using WebKit to render email, turning on images was a pain and the small screen sizes on most BlackBerry devices didn’t help matters. The BlackBerry Z10 officially hit the market on Friday, and […]
Call it the blizzard of 2013, the first Nor’easter of the season, or winter storm Nemo. Whatever it was hit pretty hard here in Boston. The effects of the storm have included a driving ban, a parking ban, our public transit system being shuttered, power outages, two feet of snow, flooding, and even a couple […]
As far as return on marketing investments go, there’s plenty of evidence that email takes the cake. With TV ads crazy expensive (nearly $4 million for a 30-second spot) and uncertainty surrounding the ROI of social media, I’m frankly surprised at how Super Bowl ads continue to push viewers to their computers and mobile devices […]
Reflecting back on the marketing efforts during Super Bowl XLVII has left me feeling pretty unimpressed. Marketers spent a ton of money on TV advertisements during the game — CBS was charging between $3.8 to $4 million for a 30-second commercial — but was it worth it? With email marketing having the highest ROI in […]