The email inbox is shared space. And while the format of an email address—Subscriber@InboxProvider.com—tells you who’s in charge, it’s undeniable that all three parties—subscribers, inbox providers, and senders—have an important role to play in the inbox and that each have their own kind of control.
Inbox providers have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. Now inbox providers have opened a new front in the battle against spam…Bad Design.
Google has updated its Inbox by Gmail email app several times since launching it in October 2014. One of the most recent updates—glanceable newsletters—shows a preview of the links in a newsletter, as well as links to previous newsletters, without having to click into the email. We’ll cover how it works, as well as how to optimize your designs in this updated email app.
Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing’s ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case…
Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Americans between 18 and 33 will have $200 billion in buying power by 2017, according to the Harvard Business Review. That has marketers desperate to understand millennials, including how best to communicate with them. You’ll need to adapt to reach this generation. Here’s how.
Think back to the most important email you sent last month. What comes to mind? It could’ve been a newsletter or promotion, but it’s also possible that the most important email you sent last month was actually written months ago—in the form of a transactional email.
Your subscribers didn’t wake up this morning looking to download or sign up for anything. Instead, they may have woken up, like many of us, either wanting or needing something. Your button text should reflect the latter.
For most brands, a person’s email address is as good as any currency. Not just because it’s how they communicate with and, advertise, promote, sell, and even deliver their products to customers, but more importantly, because it signals the subscriber’s willingness to listen.
Implementing video in email is tricky and involves the liberal use of fallbacks. However, as much as marketers are lukewarm on the reality of embedded video in email, they really like the promise and potential of video in email. We talk with three email marketing experts about the challenges and opportunities.
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. March market share maintained the mobile growth we saw in February, with mobile email at 55%, webmail maintaining at 26%, and desktop opens maintained at 19%. Let’s take a more in-depth look at what’s shifting and what’s not for the month of March.