With the General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. One of the major areas of change—and the one that’s been causing email marketers the biggest headache—is the question of how to collect and store consent.
Here’s a breakdown of the five most important things you must know about email consent under GDPR—with plenty of examples of how we put them into action here at Litmus.
We’re excited to announce the most recent addition to Litmus Email Previews: Libero. Libero was the first local provider to introduce a free webmail service to the Italian market—and Libero Mail still is a popular service today. See how Libero renders common email HTML elements in this blog post.
If you’re sending email to subscribers in France, you’ll be excited to hear about our most recent additions to Litmus Email Previews: Orange and SFR. We’ve taken a detailed look at both email clients, how they render email, and the unique quirks that come with each inbox. Here’s what you need to know.
This July, Canada’s Anti-Spam Law (CASL) enters the final phase of its multi-year rollout. With that, we’ll not only see changes to how marketers must handle implicit consent, but also see a shift in how individual recipients can defend themselves against unsolicited email. Here’s what that means for email marketers.
We’re excited to announce our most recent addition to Litmus Email Previews: Terra. Compared to other webmail clients, Terra provides very limited support for HTML and CSS. Here’s everything you need to know to ensure your emails look great in this client.
We’ve teamed up with our friends at Blinker, a Dutch email marketing and email automation company, to bring you the highlights from their 2016 Dutch National Email Report so you can better understand the local email landscape and get an overview of how the Dutch read and engage with email.