future of email design

This Is The Future Of Email Design

Despite outcries against old markup from decades past, the email world is changing fast. Long gone are the days where email designers were truly limited by the constraints of technology. See what the future has in store for the email world.

responsive email A/B testing

Responsive Design A/B Testing Leads to a 130% Increase in Clicks

When it comes to A/B testing your emails, ignore the benchmarks. No one has the same audience and email strategy as you—your audience is unique. However, using others’ A/B tests, as well as industry trends, as inspiration is a great idea to get your testing ideas flowing. In this post, we’ll take a look at how Act-On Software reacted towards a continuous increase in mobile opens to create an A/B test revolving around responsive design. And, who knows—maybe you’ll find inspiration from their test!

 

How to Code HTML5 Video Background in Email

We knew we couldn’t promote Litmus Live with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people couldn’t help but attend the conference to learn about the tricks we used. Specifically: how to code HTML5 video background in email.

April Fools’ Email Roundup: Did They Leave Us Laughing or Unamused?

April Fools’ Day gives email marketers (and marketers in general!) the perfect opportunity to show their brand personality through witty and funny techniques. Here at Litmus, we anxiously monitored our inboxes all day (yes, we are email nerds) waiting for the April Fools’ emails to roll in. While there were some awesome ones that made us laugh, the majority left us feeling pretty unimpressed.

Behind the Email: Launching Community

Launching the Litmus Community—a hub for any and all conversations about email design, marketing, and code—was an exciting announcement for our team. We didn’t want to launch Community with just any average marketing email. We wanted the message to resonate strongly with users and illustrate the idea that every email marketer and designer has a true home in the Litmus Community. Our Content Designer, Kevin, upped the ante by suggesting we add animation to the email. Find out how we did it!