While email marketing excels at driving sales for retailers, there are very real dangers to being overly promotional with your email messaging mix. Here’s why that danger is rising, plus five soft-sell tactics to help you avoid subscribers tuning you out…
Despite outcries against old markup from decades past, the email world is changing fast. Long gone are the days where email designers were truly limited by the constraints of technology. See what the future has in store for the email world.
For our second Community Contest, we challenged people to explore creative navigation in email. Check out the winning entry to see how Justin Khoo solved a tricking scrolling problem on mobile.
We recently held our first Community Contest, challenging members to show off creative uses of ALT text. See what the winners came up with in this quick recap.
When it comes to A/B testing your emails, ignore the benchmarks. No one has the same audience and email strategy as you—your audience is unique. However, using others’ A/B tests, as well as industry trends, as inspiration is a great idea to get your testing ideas flowing. In this post, we’ll take a look at how Act-On Software reacted towards a continuous increase in mobile opens to create an A/B test revolving around responsive design. And, who knows—maybe you’ll find inspiration from their test!
Today, we’re thrilled to announce the Email Design Podcast. Hosts Kevin Mandeville and Jason Rodriguez discuss industry news, design techniques, tools, coding best practices and upcoming events every month.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
We knew we couldn’t promote Litmus Live with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people couldn’t help but attend the conference to learn about the tricks we used. Specifically: how to code HTML5 video background in email.
With 100 employees and only five people in their promotions/marketing department (none of whom are focused solely on email!), Edinburgh Bicycle was still able to optimize their emails for viewing in mobile, desktop, and webmail environments. Despite their limited resources, responsive design was a must for them and they accomplished their mobile goals!
April Fools’ Day gives email marketers (and marketers in general!) the perfect opportunity to show their brand personality through witty and funny techniques. Here at Litmus, we anxiously monitored our inboxes all day (yes, we are email nerds) waiting for the April Fools’ emails to roll in. While there were some awesome ones that made us laugh, the majority left us feeling pretty unimpressed.